Mary P.

Senior CRM, Marketing Operations & Technical SEO Consultant

Apr 2018 - Dec 2025 • 7 yrs 8 mos

Provided strategic and hands-on consulting to businesses and nonprofit organizations across CRM implementation, marketing automation, and technical SEO. Managed multi-platform MarTech stacks and integrated systems to improve operational efficiency, lead generation, and search visibility. Key contributions: ~Re-architected a three-system Salesforce NPSP + HigherLogic + Act-On integration for a national nonprofit, maintaining data integrity across platforms during a live migration. ~Co-project managed a 105-user M365 to Google Workspace enterprise migration, working hands-on in Microsoft Admin Center, Entra (Azure AD), and Google Workspace Admin. ~Built 20+ conditional logic intake paths in Act-On that dynamically routed prospects to personalized landing pages and follow-up experiences. ~Optimized 25+ WordPress websites through technical SEO improvements, metadata optimization, and site structure updates. ~Developed email marketing campaigns and segmentation strategies supporting fundraising initiatives exceeding goals by $50K+. ~Configured and managed Google Search Console, Google Analytics, and SEO plugins to monitor performance and identify opportunities. ~Collaborated directly with executive leadership to translate strategy into technical execution plans.

Digital Marketing & WordPress SEO Specialist

Jun 2011 - Mar 2018 • 6 yrs 9 mos

Provided website and digital marketing support for small businesses and nonprofits focused on WordPress management and foundational SEO and marketing implementation. Key contributions: ~Performed technical and on-page SEO setup across WordPress, Shopify, Wix, and other CMS platforms. ~Managed ongoing WordPress updates, plugin configuration, and SEO plugin setup. ~Developed email campaigns and social media content supporting long-term digital marketing strategies. ~Maintained long-term client relationships through reliable delivery and consistent follow-through.