Mary freed

Shopify Store Designer & Developer

Shopify • Freiberufler

May 2026 - Present • 2 mos

Designed and developed professional, high converting Shopify stores for clients across a wide range of e-commerce niches, including fitness equipment, wellness supplements, fashion apparel, crystals and gemstones, and faith based retail. Each project was approached with a deep focus on brand identity, user experience, and conversion strategy ensuring every store not only looked great but was built to generate sales from day one. Deliverables on each project covered the full scope of a Shopify store build: custom homepage design, optimized product pages, organized collection pages, comparison tables, detailed FAQ sections, persuasive brand copywriting, and fully mobile optimized layouts. Every element was carefully crafted to guide visitors through a seamless buying journey and reduce friction at every stage of the customer experience. Worked with clients targeting the DACH market, delivering complete German language Shopify stores tailored to the cultural and commercial expectations of customers in Germany, Austria, and Switzerland. Also served clients in North American markets across Canada and the United States, adapting store design, copy tone, and product presentation to fit each target audience. Beyond core store builds, integrated a variety of third party tools and systems to enhance store functionality including appointment booking systems, interactive maps, email marketing platforms, and payment gateway setup. These integrations were implemented cleanly and efficiently, giving clients a fully operational store ready to serve customers from the moment of launch. Throughout every project, the priority remained consistent: deliver quality work, meet deadlines, and ensure every client walked away with a store they were proud to put their name on.