Mary Joseph

Artist Growth & Streaming Promotion Consultant

Consulting • Teilzeit

Jun 2023 - Present • 3 yrs 1 mo

I work directly with independent musicians, record labels, and content creators to develop customized growth strategies for music releases. Throughout my career, I have assisted artists in launching singles, EPs, and albums while maximizing exposure across streaming services, social media platforms, online radio stations, and music discovery channels. My role involves identifying target audiences, developing promotion roadmaps, coordinating outreach efforts, and monitoring campaign performance to improve results over time. Through extensive experience in digital music promotion, I have gained valuable insight into listener behavior and platform algorithms, allowing me to create effective campaigns that connect artists with real listeners. I am passionate about helping talented musicians compete in today's crowded music industry by building visibility, credibility, and audience loyalty.

Senior Music Promotion Specialist

Music Artist Connection • Freiberufler

Jan 2022 - Present • 4 yrs 6 mos

Over the years, I have helped independent artists transform music releases into successful promotional campaigns across multiple digital platforms. My journey began by assisting emerging musicians with audience growth and release visibility, eventually expanding into international music marketing campaigns reaching listeners across North America, Europe, Africa, and South America. I specialize in strategic music promotion, playlist outreach, audience targeting, radio exposure, and digital marketing campaigns designed to help artists gain genuine visibility. By combining industry research, listener behavior analysis, and platform-specific marketing techniques, I have helped artists improve engagement, increase streams, strengthen their brand presence, and build sustainable fan communities. My work focuses on long-term artist growth rather than temporary results, ensuring every campaign contributes to an artist's overall career development and audience expansion.

Music Promotion Manager

Musical Freedom • Selbstständig

May 2021 - Aug 2024 • 3 yrs 3 mos

As a Music Promotion Manager, I oversee promotional campaigns for artists across multiple genres, helping them reach new audiences and expand their digital footprint. My work includes coordinating promotional strategies involving college radio outreach, music blogs, playlist placements, social media marketing, influencer collaborations, and listener engagement campaigns. Over time, I have built strong relationships within various music communities and promotional networks, allowing me to support artists seeking broader exposure and increased discoverability. My goal is to bridge the gap between talented musicians and the audiences most likely to connect with their music. Every campaign is built around measurable growth, audience relevance, and long-term career sustainability.