Marwa A

Independent Consultant | Venture Building & Brand Strategy

Dec 2024 - Present • 1 yr 7 mos

* Building and shipping AI-supported venture prototypes as a way of stress-testing concepts before committing full resources - using Claude, Lovable, and modern no/low-code stacks to move from idea to working product in weeks rather than months. * Prune - designed and built a working cultural intelligence platform (live beta) that extracts, scores, and clusters trend signals from raw content (URLs, video, PDFs) into structured reports; * Tarmac - conceived and scoped an AI-powered business planning tool for first-time founders, translating a common pain point (fragmented, expensive, or generic early-stage guidance) into a structured product case covering business model options, unit economics, and a 90-day action plan. * Strong suit: brand positioning and go-to-market strategy, competitive/market landscape mapping, venture concept narrative and development, and new concept development for early-stage consumer, wellness, and CPG brands.

Venture Studio | Fields, Venture Studio Fund

Jan 2022 - Dec 2024 • 2 yrs 11 mos

* Scoped Fields into a formal VC Fund structured, multi-vertical venture studio concept spanning home & work, food, and mindfulness & wellness, beyond the two lead consumer-brand concepts, mapping market opportunity and go-to-market angles for each. * Completed VC Lab's venture studio accelerator curriculum, developing and iterating a fund investment thesis and LP-facing materials; packaged the studio's positioning into an investor deck and pitched to a shortlist of EU-based VCs.

Venture Builder | Fields, Micro Venture Studio

Jan 2020 - Dec 2022 • 2 yrs 11 mos

* Founded and ran a bootstrapped micro venture studio testing consumer-brand concepts across health and textile verticals, owning the full venture creation cycle: market research, positioning, branding, and prototyping. * Developed HighGround, a natural food-supplement concept, from insight to prototype: ran competitive market-positioning analysis to identify white space, defined the brand's differentiation strategy, and built the first liquid-formula prototype in partnership with an external product lab. * Developed Dapper, a digitally-led, on-demand textile concept exploring automated knitting for a shorter, lower-waste supply chain - led market and production research and coordinated with design studios and freelance designers on prototyping.