Mark H

Founder, Designer & Marketing Lead

Jewelry and Accessories • Selbstständig

Jul 2024 - Present • 2 yrs

Makers Marque Jewellery • Founded and run an independent jewellery brand, managing all aspects of product development, branding and marketing. • Design and produce bespoke jewellery pieces, overseeing material selection, finishing, and production quality control. • Source, buy and sell antique gold jewellery, including evaluating pieces for resale and restoration potential. • Identify and assess hallmarks, gemstones and period characteristics to determine authenticity, value and historical context. • Plan and execute digital marketing across social and paid channels, including Meta and social shopping ads. • Develop product positioning, pricing and launch strategies to align with target audiences and maximise conversion. • Create content across social platforms, building brand identity and growing an engaged customer base. • Manage end-to-end eCommerce operations, including website, CRM, order fulfilment and customer communication. • Analyse campaign and sales performance to optimise marketing spend and improve ROI.

Account Manager

Cinematic Tools • Vollzeit

Nov 2022 - May 2026 • 3 yrs 6 mos

Movio / Vista Group - a global leader in marketing data analytics and campaign management solutions for the cinema industry • Manage a portfolio of major exhibitor accounts across EMEA, including the region’s highest-revenue cinema group. • Drive campaign performance with a focus on measurable outcomes, including attendance, revenue and customer engagement. • Advise on campaign strategy and audience segmentation through regular performance reviews and insights reports. • Activate targeted CRM and email campaigns to drive attendance across all film genres. • Work cross-functionally with Product & Development to shape new features, gather client requirements and support system implementations. • Build strong partnerships with exhibitors, supporting both commercial and creative goals. • Represent Movio at industry events, presenting insights and promoting platform capabilities. • Support business development and prepare proposals for new products/services.

Senior Campaign Planner

Sony Pictures • Vollzeit

May 2021 - Oct 2022 • 1 yr 5 mos

OMD EMEA - Sony Pictures International • Planned and executed digital campaigns for international theatrical releases across TikTok, Meta, YouTube, Snapchat, Pinterest, CTV and DOOH. • Responded to briefs from Sony’s LA team, presenting strategic recommendations and media plans. • Worked closely with platform partners to utilise new creative formats and audience tools. • Oversaw campaign activations end-to-end, including optimisation, pacing and reporting. • Delegated tasks and supported the wider performance team.