Marketbyfreya

OptimizePress Funnel & Email Automation Specialist

Upwork • Freiberufler

Feb 2026 - Present • 3 mos

In this role, I specialized in building high-converting sales funnels and lead generation systems using OptimizePress. I designed landing pages, sales pages, webinar funnels, and lead magnet funnels that capture leads and guide customers through the conversion process. I also implemented email marketing automation systems connected to funnels, allowing businesses to automatically nurture leads through targeted email campaigns, onboarding sequences, and follow-up automation. My focus was improving conversion rates, lead generation performance, and marketing automation efficiency through optimized funnel design and automated customer journeys.

Brand Strategy & Customer Experience Consultant

Microsoft Office • Freiberufler

Jan 2026 - Present • 4 mos

As a Brand Strategy Consultant, I helped businesses define their brand identity, buyer personas, and customer journey maps to improve marketing performance and customer engagement. I conducted market research, audience analysis, and competitor assessments to develop strategic marketing plans that align with business goals. My work involved designing customer journey frameworks that guide prospects from awareness to purchase through targeted messaging and marketing campaigns. By developing strong brand positioning and customer experience strategies, I helped businesses build trust with their audience and improve long-term brand loyalty.

Workflow Automation & Integration Specialist

Fiverr • Freiberufler

Dec 2025 - Present • 5 mos

I specialize in building business workflow automation systems using Pabbly Connect, ClickUp, and ProofHub to streamline operations and improve team productivity. My responsibilities include designing automation workflows that connect apps, automate repetitive tasks, manage project tracking, and improve collaboration between teams. I implement task automation, workflow triggers, project management systems, and integration setups that help businesses manage projects efficiently while reducing manual processes. Through automation, I help organizations improve workflow efficiency, productivity, and operational scalability.