Suzan

Tracking Specialist GTM and GA4 (Google Ads & Conversion Tracking)

AmaniForged • Freiberufler

May 2024 - Jun 2024 • 1 mo

Managed and implemented advanced conversion tracking for Google Ads campaigns in the automotive and forged wheels industry. Set up and optimized Google Tag Manager (GTM), Google Ads conversion tracking, GA4 event tracking, and enhanced conversions to ensure accurate data collection and reporting. Tracked key user actions including form submissions, calls, add to cart, and purchases to measure campaign performance effectively. Performed detailed tracking audits to identify and fix issues such as duplicate conversions, missing tags, and incorrect event firing. Improved data accuracy across multiple platforms by integrating Google Analytics 4 (GA4), Google Ads, and website tracking systems. Monitored user behavior, conversion paths, and attribution models to support data-driven decision making. Worked closely with the marketing team to align tracking setup with campaign goals, helping improve ROI, conversion rate, and overall ad performance. Implemented cross-domain tracking, remarketing tags, and audience tracking to support scaling campaigns. Provided regular performance insights and tracking reports to ensure transparency and continuous optimization. Ensured proper tracking for eCommerce actions and lead generation funnels, helping the business better understand customer journeys and improve paid advertising results.