Mahfuzur R.

Media Buyer and Tracking Expert

CareXcel Digital • Selbstständig

Jan 2025 - Present • 1 yr 4 mos

As a dedicated Consultant and Media Buyer at Carexcel Digital, I help e-commerce businesses scale through data-driven strategies. My core focus is setting up end-to-end tracking systems using GA4, GTM, and Server-side tracking to ensure 100% data accuracy. I also manage high-performing Meta and Google Ads campaigns, optimizing for maximum ROI by integrating Conversions API (CAPI) and Enhanced Conversions. I provide strategic consultation to help clients understand their data and make informed decisions that drive growth.

Web Analytics & Conversion Tracking Specialist

Upwork • Freiberufler

Jun 2024 - Present • 1 yr 11 mos

Successfully managed end-to-end conversion tracking for 300+ e-commerce businesses. Expert in GA4 Server-side tracking, GTM, and Meta Pixel. Fixed tracking discrepancies to improve data accuracy by 30%, helping clients optimize their ad spend and achieve better ROI

Tracking Expert & Meta Ads Specialist

Fiverr • Freiberufler

Mar 2021 - Present • 5 yrs 2 mos

Integrated advanced tracking systems with Meta and Google Ads campaigns to drive data-backed results. I helped businesses fix tracking discrepancies and set up custom event tracking for lead generation and sales. Expertise includes troubleshooting Pixel errors, setting up Google Analytics 4 properties, and creating comprehensive performance dashboards for clients