m
mariana_day

Mariana L

@mariana_day

Regional Employer Branding Talent Attraction Lead

Brasilien
Portugiesisch, Englisch, Spanisch
Einige Informationen werden in englischer Sprache angezeigt.
Über mich
I am a passionate Employer Branding leader with over 10 years of experience across Latin America and global organizations. I specialize in connecting people and purpose through EVP activation, employee storytelling, and strategic talent attraction. Currently, I lead regional initiatives at Vestas, transforming employee experiences into authentic stories that strengthen employer reputation and create meaningful connections with talent.... Mehr lesen

Kompetenzen

m
mariana_day
Mariana L
offline • 

Meine Dienstleistungen

Rekrutierung
I will create an employer branding strategy to attract top talent

Arbeitserfahrung

Vestas

AME & LATAM Talent Attraction Specialist

Vestas • Vollzeit

Mar 2024 - Present2 yrs 5 mos

Lead Employer Branding and Talent Attraction strategy for LATAM and AME, operating within a centralized global model. Responsibilities include activating and localizing EVP initiatives, developing employee storytelling and content strategies, managing employer brand assets, and leading Education & Early Careers initiatives. Represents the regions in global forums and manages budget, KPIs, and performance tracking.

Terra

Branding & Integrated Communication Specialist

Terra • Vollzeit

Dec 2021 - Mar 20231 yr 3 mos

Led branding and communication strategies across Terra’s portfolio. Developed and executed the 'New Terra' repositioning strategy and managed corporate communications and brand governance. Directed PR, social media, and external communications while overseeing content strategy across online and offline channels and managing agency partnerships and budgets.