Selim

Shopify Clothing Store Designer

Kwork • Freiberufler

May 2026 - Present • 4 mos

Design and develop high-converting Shopify stores for fashion and apparel businesses, with a focus on creating professional clothing Shopify store experiences that are responsive, modern, and optimized for sales. I specialize in building complete clothing website solutions for startups, fashion entrepreneurs, streetwear brands, and established clothing businesses. My work includes Shopify theme customization, product page design, collection setup, mobile optimization, navigation, product merchandising, apps and integrations, and conversion-focused store improvements. I also create tailored clothing brand website experiences that reflect each brand's identity, target audience, and product positioning. From minimalist fashion stores to streetwear and dropshipping businesses, I focus on making the clothing Shopify store visually strong while keeping the customer journey simple and easy to navigate. Key areas: Shopify design, clothing Shopify store, clothing website, clothing brand website, fashion Shopify store, Shopify clothing store, apparel website design, Shopify theme customization, product page design, collection page design, mobile responsive Shopify design, and eCommerce optimization.

Store Manager (Retail Leadership & Customer Experience – Sportswear & Footwear)

Salomon • Freiberufler

May 2026 - Jun 2026 • 1 mo

Led daily store operations in a fast-paced sporting goods retail environment, overseeing team performance, customer experience, and product presentation to ensure consistent delivery of brand and commercial standards. Responsible for driving store performance across key metrics including sales, conversion, customer satisfaction, and operational efficiency through effective team leadership and floor execution. Managed product placement, inventory flow, and in-store merchandising to align with customer demand, seasonal campaigns, and brand guidelines, ensuring strong product visibility and commercial impact. Acted as a floor leader by engaging directly with customers, supporting purchase decisions, and ensuring the team delivered high-quality, consultative service aligned with customer needs and brand positioning. Supported recruitment, onboarding, and ongoing development of store staff, fostering a performance-driven and customer-focused team culture. Worked closely with regional leadership to maintain operational standards, manage store KPIs, and ensure compliance with safety, financial, and visual merchandising requirements. This role strengthened my expertise in customer journey design, product storytelling, and retail performance systems — particularly how leadership, merchandising, and customer engagement combine to drive conversion in physical retail environments. I now apply these principles when designing Shopify clothing websites for fashion brands, streetwear labels, and apparel stores that require structured product hierarchy, conversion-focused UX, and strong customer journey optimization

Store Product Manager (Retail Merchandising & Customer Experience)

River Island • Freiberufler

Mar 2026 - Jun 2026 • 3 mos

Led product placement and visual execution within a fast-paced fashion retail environment, focusing on optimizing in-store product presentation and improving customer journey through strategic merchandising decisions. Responsible for delivering structured product layouts, curated outfit combinations, and visually engaging store displays designed to enhance product visibility and drive sales performance. Worked closely with store leadership to monitor key performance indicators including sales performance, conversion, stock movement, and customer feedback, using insights to adjust product placement and improve store outcomes. Supported day-to-day store operations including floor resets, product repositioning, and merchandising updates aligned with seasonal campaigns and promotional activity. Coached and supported team members to maintain high visual standards and ensure consistent execution of customer-focused retail experiences. This role developed strong expertise in product hierarchy, visual merchandising systems, and customer journey optimization — particularly how product placement and store layout influence buying behavior. I now apply these principles when designing Shopify clothing websites for fashion brands, streetwear labels, and apparel stores that require structured product organization, conversion-focused UX, and strong visual merchandising strategy.