Guadalupe G

Insights Analyst

Ole Mexican Foods Inc • Vollzeit

Jan 2026 - Present • 9 mos

Work as an Insights Analyst for Ole Mexican Foods, analyzing retail sales, consumer behavior, market trends, and competitive performance to support business growth and strategic decision-making. Use data analytics platforms including Circana, Mintel, and Tastewise, along with Microsoft Excel and PowerPoint, to analyze sales performance, market share, product distribution, consumer preferences, and emerging industry trends. Develop monthly business performance reports, dashboards, and presentations that track key performance indicators (KPIs), sales growth, distribution changes, pricing, promotional effectiveness, and competitor activity across major U.S. retailers. - Developed monthly sales and market performance reports analyzing retail trends, category growth, brand performance, and competitive positioning. - Analyzed syndicated retail data across major U.S. retailers, including Walmart, Publix, Kroger, Target, and other grocery chains. - Tracked key performance indicators including dollar sales, unit sales, market share, ACV weighted distribution, pricing, and promotional performance. - Conducted competitive analysis to identify market share changes, distribution gaps, and growth opportunities. - Analyzed historical sales trends across 4-, 13-, 26-, and 52-week periods to identify seasonal patterns and changes in consumer demand. - Researched consumer preferences and emerging food industry trends using Mintel and Tastewise to support product innovation and marketing strategies. - Developed Excel charts, data visualizations, and PowerPoint presentations to communicate insights to Sales and Marketing teams. - Evaluated promotional effectiveness, pricing changes, and product performance to identify opportunities for improved sales strategies. - Supported retailer category reviews through market research, competitive benchmarking, and product performance analysis. - Transformed large datasets into clear, actionable recommendations to support business planning

Salesforce Data Analyst

Last Mile Education Fund • Vollzeit

Sep 2023 - Dec 2024 • 1 yr 3 mos

Worked as a Salesforce Data Analyst for Last Mile Education Fund, a nonprofit organization dedicated to supporting students pursuing technology-related degrees and careers through financial assistance and educational resources. Managed and analyzed over 6,600 records, maintained data accuracy, and developed dashboards and reports to help leadership monitor funding distribution, student needs, and organizational performance. Created 8–10 interactive dashboards using Salesforce and Tableau to track key performance indicators (KPIs), funding trends, student demographics, and geographic distribution of financial assistance. Supported the migration of data and processes from Asana into Salesforce, improving data organization, reporting accessibility, and workflow management. Developed reports and visualizations for leadership and funders, including geographic maps highlighting funding distribution across states and ZIP codes, top schools receiving investments, and opportunities to reach underserved communities. Collaborated with internal teams to identify reporting needs, improve data quality, streamline processes, and transform complex information into actionable insights that supported strategic planning and decision-making. - Managed, cleaned, and maintained over 6,600 Salesforce records to improve data accuracy, organization, and reporting. - Developed 8–10 dashboards to monitor funding distribution, student demographics, application trends, and organizational KPIs. - Created interactive Tableau geographic maps to visualize investments by state and ZIP code and identify underserved areas. - Supported the migration of project management processes and data from Asana to Salesforce. - Built customized Salesforce reports and dashboards to support leadership decisions and funder reporting. - Analyzed student financial needs, funding allocations, and school-level investment trends to identify opportunities for additional support.

Data Analyst

The Dinner Table Documentary • Freiberufler

May 2023 - Oct 2023 • 5 mos

Worked as a Data Analyst Apprentice with a nonprofit organization focused on empowering young women through education, career development, mentorship, and access to resources. Supported the organization's mission of helping girls and young women explore career opportunities, pursue higher education, and overcome barriers to personal and professional growth. Gained experience in data analysis, Excel reporting, data organization, and statistical analysis within a nonprofit environment. Developed analytical and problem-solving skills while learning how data can support program planning, resource allocation, and initiatives focused on educational opportunities and community impact. This experience strengthened my interest in using data not only to support business decisions but also to help organizations make a positive difference in their communities. - Completed a six-month Data Analyst apprenticeship supporting a nonprofit focused on education and career development for young women. - Gained experience in Microsoft Excel, statistical analysis, data organization, and reporting. - Developed an understanding of how data can help nonprofits evaluate programs, identify community needs, and improve access to educational resources. - Strengthened analytical thinking, problem-solving, and data management skills. - Gained experience working in a mission-driven organization focused on empowering underserved communities. - Built knowledge of how data-driven insights can support educational initiatives, career readiness programs, and nonprofit decision-making.