
Lucia Varisto
I will be your virtual assistant for admin tasks and transcription
Kompetenzen

Meine Dienstleistungen


Arbeitserfahrung
Founder & Project Lead – Analog Photography Store
La Fotorafería Tienda • Teilzeit
May 2019 - Present • 7 yrs
Entrepreneurship focused on the commercialization and production of analog photography supplies in Argentina, with presence in +3 physical retail points and a +11K digital community. -Led the project end-to-end, from concept development to execution: value proposition, branding, and commercial strategy. -Managed day-to-day operations, including supplier relationships, production, and in-house assembly of 35mm film rolls. -Coordinated distribution and expansion across multiple sales channels, optimizing retail presence and sales performance. -Planned and executed digital content strategies to drive brand positioning, community growth, and conversions. -Created and managed written content for social media (copies, captions, product communication), aligned with brand voice and sales objectives. -Monitored performance metrics and implemented data-driven optimizations to improve engagement and revenue. -Oversaw customer service operations, ensuring high-quality support and strong community engagement. -Built customer loyalty through consistent communication, problem-solving, and brand experience. -Conducted quality control and technical testing of cameras and film products.
Content & Digital Project Manager
Estudio Joplin • Freiberufler
Apr 2019 - Dec 2025 • 6 yrs 8 mos
-Led digital communication projects for multiple brands, from concept to execution and performance analysis. -Developed and managed editorial calendars and multi-channel campaigns (Instagram, Facebook, X, LinkedIn), aligned with business and sales goals. -Coordinated timelines, deliverables, and priorities, ensuring on-time execution across teams. -Collaborated with cross-functional teams (design, marketing, audiovisual), managing workflows and ensuring content consistency. -Directed and supervised content production (photo, video, graphic and audiovisual assets). -Wrote strategic copy, scripts, and messaging tailored to different audiences and platforms, with a focus on engagement and conversion. -Managed online communities, customer interactions, and sensitive situations, maintaining brand tone and customer satisfaction. -Analyzed performance metrics and optimized content strategies to improve reach, engagement, and results. -Monitored trends and competitors to identify growth opportunities and improve positioning.
Programming Scheduler – LATAM
Claxon
Sep 2011 - Jun 2013 • 1 yr 9 mos
-Planned and organized advertising and film programming schedules for LATAM channels. -Ensured compliance with timing, guidelines, and regional requirements. -Optimized programming grids to maximize advertising performance and efficiency. -Resolved scheduling conflicts, maintaining operational continuity and meeting deadlines. -Coordinated with internal teams to ensure accurate execution and delivery.