Luca Weber

Head of Sales Marketing

Invisible Brands • Vollzeit

Dec 2023 - Jul 2026 • 2 yrs 7 mos

Over my two years at ondevi GmbH, I built and scaled the company's retention and CRM infrastructure from the ground up. I transformed static broadcasts into automated, behavioral revenue flows engineering multi tiered Welcome Series, Abandoned Cart recovery, post purchase onboarding, and dynamic win back sequences using precise RFM segmentation. Beyond flow setup, I managed technical deliverability, DNS authentication (SPF, DKIM, DMARC), list hygiene, and IP warming to maintain high inbox placement while running continuous A/B testing frameworks to maximize LTV and revenue. Invisible Brands GmbH, Head of Sales & Marketing Following my impact at ondevi GmbH, I was appointed Head of Sales & Marketing at Invisible Brands GmbH to lead full funnel strategy across acquisition and retention. I unified performance marketing, Google Search Console intent data, and backend Klaviyo/CRM mechanics into a single growth engine. By aligning top of funnel traffic with targeted lifecycle messaging, I reduced customer acquisition costs (CAC) and maximized long term customer equity across our portfolio. Why I Partner with Brands on Fiverr After scaling systems as CRM Manager and executive Head of Sales & Marketing, I recognized that traditional agencies move slowly and dilute quality. I offer direct, senior level access to enterprise growth architecture on Fiverr without agency bloat. I bring hands on expertise in Klaviyo automation, deliverability rescue, and conversion alignment to turn one time buyers into scalable, predictable revenue.

E-Mail Marketing / CRM Manager

ondevi GmbH • Vollzeit

Jun 2021 - Aug 2023 • 2 yrs 2 mos

At ondevi GmbH, I owned the complete lifecycle marketing infrastructure, driving customer retention, campaign performance, and revenue growth across our digital channels. Operating at the intersection of technical CRM architecture and conversion strategy, my primary mandate was turning static subscriber lists into predictable, recurring revenue streams.I architected and deployed automated lifecycle flows tailored to distinct user journeys. This included designing high converting welcome series, behavioral browse and checkout abandonments, post purchase onboarding sequences, and re engagement pathways aimed at reducing customer lapse rates. Every automation was built around dynamic segmentation, leveraging behavioral triggers, purchase history, and engagement metrics to ensure hyper-relevant messaging delivered at peak intent moments.On the technical and deliverability front, I managed list hygiene, domain health, and sender reputation protocols to maintain consistently high inbox placement across major ISPs. I established continuous A/B testing frameworks to systematically optimize subject lines, content structure, send times, and calls to action driving measurable lifts in open rates, click through metrics, and downstream conversion. Working closely with cross functional growth, design, and analytics teams, I aligned email and CRM touchpoints with overall business objectives. I built performance tracking dashboards to monitor customer lifetime value (LTV), cohort retention rates, and campaign level ROI, utilizing these insights to continuously refine our retention playbook and maximize customer equity.