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Lorraine H
@lorraine_hatt
Senior Performance Creative Strategist
Südafrika
Englisch, Afrikaans, Französisch
Über mich
I am an experienced brand manager and creative strategist with a demonstrated history in omni-channel marketing, specializing in digital and e-commerce strategy across industries like fashion, luxury cosmetics, and fintech. I am a solution-focused leader with a strong background in brand positioning, growth marketing, and creative testing frameworks.
Kompetenzen
Lorraine H
offline •
Meine Dienstleistungen
Markenstrategie
I will develop a brand and creative strategy to grow your business with impact
Arbeitserfahrung
Senior Performance Creative Strategist
Tripadvisor • Vollzeit
Jun 2023 - Present • 3 yrs
Own and execute creative strategies for paid digital efforts across Viator and Tripadvisor. Collaborate with media partners to leverage DCO tools across Meta, TikTok, and Google. Establish measurement frameworks and KPIs for brand efforts while defining a Two-Brand Architecture for Viator and Tripadvisor.
Senior Creative Strategist
Agency • Vollzeit
Mar 2022 - May 2023 • 1 yr 2 mos
Owned and developed creative strategy across a diverse portfolio of global brands, including Monzo, Walmart, Bank Al Etihad, and Channable. Led multidisciplinary teams to design, test, and optimize data-driven creative campaigns focused on business growth and performance outcomes. Developed innovative frameworks to build and protect brand identity while delivering measurable marketing impact. Conducted competitive analysis and consumer research to inform brand positioning and creative hypotheses. Applied a funnel-based methodology to align creative messaging with user journeys and performance metrics. Led client relationships, delivering testing plans, insights, and creative recommendations. Facilitated brand workshops to translate strategic insights into actionable creative execution.
Operational Marketing Assistant
CHANEL
Mar 2017 - Aug 2017 • 5 mos
Completed a six-month internship at the Paris headquarters. Assisted the head of merchandising for perfumes, skincare, and make-up. Managed communication with European markets, analyzed market data, and designed digital planograms using IWD.
