Lorenza B

GOOGLE ADS COMPLAINCE AND MANAGEMENT GOOGLE BUSINESS PROFILE

Google Developers

Apr 2026 - Present • 4 mos

Lead Google Ads Compliance & Google Business Profile (GBP) Specialist Core Focus: High-Urgency Platform Reinstatements, Suspension Appeals, and Policy Troubleshooting Google Ads Suspension & Appeal Management: Acted as a dedicated Google Ads Suspension Appeal Expert, diagnosing account freezes and writing targeted appeals to lift manual and algorithmic platform penalties. Specialised in restoring Google Ads suspended accounts by reversing complex policy blocks. Critical Policy Violation Fixes: Successfully diagnosed and resolved high-severity compliance issues including Circumventing Systems Policy Suspension, Suspicious Payment Activity, and Unacceptable Business Practices. Cleaned hidden malware for Compromised Site Fixes and Malicious Software flags to secure clean ad approval fixes. Google Merchant Center & E-Commerce Compliance: Executed precise Merchant Center Suspension Fixes by auditing product data feeds, troubleshooting Merchant Center Misrepresentation policies, and addressing underlying feed diagnostics to get shopping campaigns back online. Identity & Trust Verification Systems: Managed end-to-end Billing Verification, Advertiser Verification, Business Operation Verification, and complex Identity Verification procedures to permanently stabilize consumer trust metrics and shield client accounts from recurring automated policy sweeps. Google Business Profile (GMB/GBP) Recovery: Revived suspended Google Business Profiles (GMB), resolved soft and hard local profile suspensions, and managed local business verification documentation to successfully restore local visibility, protect local rankings, and rescue critical customer review assets. Campaign Optimization & Performance Scaling: Balanced rigorous platform compliance with high-performance execution, managing Search Ads, Display Ads, YouTube Video Ads, and Performance Max (PMax) campaigns. Engineered optimization workflows targeting higher CTR, lower CPC, maximized Quality Scores, and optimized ROAS