Lola West

Website SEO & Optimization Specialist

Jul 2026 - Present • 2 mos

I worked on website optimization projects where the goal was to make business websites easier for visitors to understand and easier for search engines to interpret. My work combined website structure, on-page SEO, content organization, mobile usability, image optimization, and basic technical improvements. I helped businesses review page titles, headings, meta descriptions, URLs, image alt text, internal page structure, and keyword placement. I focused on using relevant search terms naturally rather than filling pages with repetitive keywords. The objective was to make the website useful to real visitors first while creating a clear structure that search engines could understand. I also worked on improving website pages that were difficult to navigate or lacked a clear content hierarchy. This included reorganizing sections, strengthening headings, improving calls to action, optimizing images, and making important information easier to find. For Squarespace projects, I combined SEO considerations with practical design improvements. A website can have good keywords but still perform poorly as a user experience if visitors cannot understand the offer or navigate the pages easily. Because of this, I considered SEO, usability, responsiveness, and conversion together rather than treating them as completely separate tasks. I also assisted with basic website performance improvements, image compression, mobile layout adjustments, metadata, redirects, and search visibility preparation where appropriate. My approach to SEO is straightforward: understand what the audience is searching for, create useful and relevant pages, organize the information properly, and make the website easy for both people and search engines to understand. wix SEO | SEO optimization | On page SEO | Keyword research | Website optimization | Technical SEO | SEO friendly website

WiX Ecommerce & Landing Page Designer

May 2026 - Present • 4 mos

I worked on wix websites for businesses that needed more than a standard informational website. My projects included ecommerce stores, product pages, promotional landing pages, service websites, lead generation pages, and online booking experiences. For ecommerce projects, I focused on creating a clean shopping experience where visitors could understand the products quickly and move naturally from browsing to purchase. I helped organize product information, categories, images, calls to action, navigation, and supporting pages while keeping the overall design consistent with the brand. For landing pages, my priority was clarity. I structured pages around the offer, the target audience, supporting information, benefits, trust elements, and a clear call to action. I also made sure the layouts remained easy to use on mobile devices because a strong desktop design is not enough when visitors are accessing the site from phones and tablets. I worked with contact forms, newsletter signups, booking features, payment-related functionality, social links, email marketing connections, and other website integrations where required. I also assisted with domain connections, basic website settings, content placement, image optimization, and launch preparation. I understand that an ecommerce website or landing page needs to balance visual presentation with usability. Too much design can make a page confusing, while too little structure can make a business appear unprofessional. My goal was always to create a polished experience that made the customer's next action obvious. This experience strengthened my ability to work across different wix website types while keeping the focus on usability, responsiveness, brand presentation, and business objectives. wix ecommerce | wix online store | wix landing page | Ecommerce website design | Product page design | Payment integration | Lead generation