Hope

Book Marketing Coordinator

BookLife • Freiberufler

Dec 2020 - Dec 2024 • 4 yrs

Worked with authors and independent publishers at BookLife to support the marketing and promotion of books across digital channels. My role focused on helping authors improve book discoverability, reach relevant readers, and build stronger visibility around their titles. I supported book marketing campaigns by researching genres, target audiences, reader interests, competing titles, and promotional opportunities. I used these insights to help develop marketing strategies tailored to individual books rather than relying on generic promotional methods. My responsibilities included book promotion, ebook marketing, Amazon KDP marketing, book launch planning, audience research, author branding, content marketing, social media marketing, and reader engagement. I also assisted with preparing marketing materials such as book descriptions, promotional copy, author bios, social media content, campaign messaging, and other reader-facing content. For authors preparing new releases, I helped organize promotional activities before, during, and after publication. This included developing launch content, creating awareness around upcoming titles, supporting release-day promotion, and maintaining continued visibility after launch. I also worked with Amazon-focused marketing by reviewing book categories, keywords, descriptions, and positioning to improve how titles could be discovered by potential readers. Where appropriate, I supported advertising and promotional campaigns by researching relevant audiences and marketing opportunities. Another important part of my role was helping authors present their books consistently across different promotional channels. I paid close attention to genre, tone, book positioning, and the author’s overall brand when developing content and marketing ideas. My experience at BookLife strengthened my practical skills in book marketing, ebook promotion, Amazon KDP, book launches, audience targeting, content strategy, author branding, social media m

Book Marketing Specialist

Book City • Freiberufler

Dec 2020 - Dec 2023 • 3 yrs

Worked with authors and independent publishers at Book City to improve book visibility, reach targeted readers, and support the marketing of published and upcoming titles. My role focused on creating practical marketing strategies based on each book’s genre, target audience, publishing goals, and market position. My responsibilities included book promotion, ebook marketing, Amazon KDP marketing, book launch campaigns, Amazon advertising, author branding, audience research, content marketing, social media marketing, and reader engagement. I researched target audiences and helped identify effective channels for presenting books to potential readers. I also created and refined book descriptions, promotional copy, social media content, author profiles, campaign messaging, and other marketing materials. Each strategy was tailored to the book rather than relying on a one-size-fits-all approach. For new releases, I supported launch campaigns from pre-launch preparation through release-day promotion and ongoing visibility. I helped organize promotional content and marketing activities designed to build awareness and maintain reader interest after publication. I also supported Amazon-focused marketing by reviewing book positioning, categories, keywords, descriptions, and advertising opportunities. My work involved identifying relevant audiences, improving discoverability, and helping authors present their books more effectively online. At Book City, I developed a practical understanding of how genre, reader interests, positioning, messaging, timing, and consistent promotion work together. I focused on turning each book’s strengths into a clear marketing direction that could help it stand out in a competitive publishing market.

Freelance Book Marketer & Ghostwriter

Book Now • Freiberufler

Dec 2019 - Nov 2022 • 2 yrs 11 mos

I work with authors and independent publishers to help their books reach the readers most likely to enjoy and purchase them. My approach combines thoughtful book marketing with practical strategies designed around the book’s genre, target audience, positioning, and publishing goals. My experience includes book promotion, ebook marketing, Amazon KDP marketing, Amazon advertising, book launch strategy, author branding, audience research, content marketing, social media marketing, and reader engagement. I help authors understand where their potential readers are, how to present their books effectively, and what marketing channels can give their work the strongest opportunity for visibility. I also assist with developing compelling book descriptions, promotional copy, author profiles, social media content, campaign ideas, and marketing materials that communicate the value of a book without sounding overly promotional. For authors preparing a new release, I can help organize a launch strategy covering pre-launch awareness, release-day visibility, and ongoing promotion after publication. A major part of my work is making sure the marketing matches the book. A romance novel, thriller, memoir, business book, fantasy series, or nonfiction title can require a very different approach, so I focus on understanding the project before recommending a strategy. I also help authors improve their presence across platforms such as Amazon and other reader-focused channels, with attention to discoverability, presentation, audience targeting, and consistent branding. My goal is not simply to generate attention for a book. It is to build a clear path between the author, the book, and the readers who are genuinely interested in it. I focus on practical execution, strong communication, and marketing strategies that authors can continue using as their books and author brands grow.