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Yanyan
@liuyanyan423
China Market and Business Consultant, Market Research, Sourcing, B2B
China
Chinesisch, Englisch
Über mich
I am a China business and market research professional with 15+ years of experience across SMEs, startups, corporate projects, and international business. My background covers market and feasibility research, B2B/B2G projects, supply chains, and business development. Having worked closely with Chinese companies, suppliers, and government stakeholders—and participated in enterprise support policy programs—I provide practical insights beyond online research, helping international clients understand China's market, policy environment, business practices, and opportunities.
Kompetenzen
Yanyan
offline •
Meine Dienstleistungen
Beratung
I will provide china market research and business insights
Arbeitserfahrung
Marketing Consultant
Independent Reserve • Teilzeit
Mar 2025 - Present • 1 yr 5 mos
Work with a China-based SaaS/POS technology company supporting international market expansion. Conduct market and competitor research, identify potential clients and local partners, evaluate market-entry opportunities, and support B2B business development. My work combines desk research with direct market validation, including partner outreach, customer communication, localization research, and commercial opportunity assessment.
Co-founder & Project Consultant
Self Employed • Freiberufler
Apr 2025 - Jul 2026 • 1 yr 3 mos
Co-founded a China-based sustainability technology consultancy providing AI-driven waste management, circular economy, and ESG solutions for corporate clients. Led market research, client needs analysis, solution design, proposal development, and project coordination. Worked on nationwide sustainability programs covering 200+ retail stores and distribution facilities across China. My work connected research with real-world implementation, including local service networks, operational requirements, environmental data, and scalable sustainability solutions.
Pre-sales Solution Specialist / Project Coordinator
Independent Reserve • Vollzeit
Jul 2021 - Feb 2025 • 3 yrs 7 mos
Worked for a digital technology subsidiary of New Hope Group, supporting digital transformation projects for enterprises and government-related clients in China. Conducted market, industry, policy, and feasibility research for B2B and B2G projects. Prepared 12+ feasibility studies, business proposals, and customized solutions covering market demand, local policies, competitive landscape, implementation requirements, and commercial viability. Coordinated with corporate clients, government stakeholders, technology teams, suppliers, and external partners from early-stage research through project implementation.
