
Lokesh G
Digital Marketing Brand Leader
Kompetenzen

Meine Dienstleistungen

Arbeitserfahrung
Head - Digital & Special Projects
Not Found • Vollzeit
Jul 2021 - Aug 2026 • 5 yrs 1 mo
Worked AI-first: used Claude and Magnific across research, content and production, and continuously applied AI to accelerate content development and performance analysis. Brought enterprise-tech and platform narratives to life for TCS - translating complex IT, cloud, AI and digital-transformation topics into content that built brand and engagement. Localized global and regional strategy into market-specific execution across MEA and APAC - turning global narratives into locally resonant content and campaign themes. Oversaw a brand's LinkedIn growth from 800K to 19M+ followers at a 6%+ engagement rate; ran competitive and market research to sharpen positioning and inform strategy. Developed integrated content campaigns end-to-end and collaborated cross-functionally with strategy, design and client teams; built executive thought leadership (podcast series, POVs). Contributed to winning and expanding marquee accounts through content strategy and pitch development; won two international Golds (Stevie MENA 2025, e4m DigiOne 2024); led a 9-member team.
Freelance Marketing & Content Strategy Consultant
Freelance • Freiberufler
Sep 2013 - May 2018 • 4 yrs 8 mos
Won and led content for the NASSCOM Game Developers Conference (2014–2017), owning creative strategy through delivery across full campaign cycles. Delivered content and creative campaigns for clients across media, technology, and retail sectors, managing projects from brief to final delivery.