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lezanne_l

Lezanne Lourens

@lezanne_l

Senior Product Marketing Strategist, Ex Samsung, Brand Positioning and GTM

Südafrika
Englisch, Afrikaans
Einige Informationen werden in englischer Sprache angezeigt.
Über mich
Senior Product Marketing Strategist with 16 years at Samsung Electronics working on flagship smartphone launches and major marketing campaigns. I help startups and consumer product brands develop clear product marketing strategy, brand positioning and launch plans that support successful product growth.... Mehr lesen

Kompetenzen

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lezanne_l
Lezanne Lourens
offline • 
Durchschnittliche Antwortzeit: 1 Stunde

Meine Dienstleistungen

Markenstrategie
I will develop your product marketing strategy and launch plan
Ab250 $ / ProjektWeitere Details

Arbeitserfahrung

Samsung

Senior Product Marketing Leader - Mobile Division

Samsung • Vollzeit

Oct 2008 - Oct 2024 • 16 yrs

Led product marketing strategy for Samsung’s flagship smartphone portfolio over a 16-year career in the Mobile Division, progressing through multiple marketing roles to Senior Marketing Manager. Responsible for integrated marketing strategy, brand positioning and large-scale product launches across the premium smartphone category. Delivered more than 10 flagship product launches across Samsung’s premium smartphone portfolio. Key achievements • Led marketing strategy and campaign direction for flagship smartphone launches including the Galaxy S, Note, Z Flip and Z Fold series. • Developed integrated multi-channel campaigns across digital, retail, PR, influencer and experiential marketing. • Successfully repositioned Samsung’s foldable smartphone category from early adopter awareness to mainstream desirability, increasing consumer awareness by more than 60%. • Contributed to the Samsung Mobile team that grew premium smartphone market share in South Africa from 5% to 65%. • Delivered large-scale experiential campaigns, brand activations and launch events supporting flagship product introductions.