Leroy Smith

Crowdfunding Marketing Specialist

Sep 2026 - Present • 1 mo

upported crowdfunding projects with digital marketing, campaign promotion, content development, audience targeting, and online visibility strategies. Worked on campaigns designed to generate awareness, attract qualified traffic, encourage engagement, and increase the number of potential supporters and backers. Developed keyword-rich crowdfunding content including campaign titles, descriptions, promotional posts, email campaigns, social media captions, landing-page copy, campaign updates, and calls to action. Optimized campaign messaging to make projects easier for target audiences to understand and discover. Conducted market and audience research to identify relevant crowdfunding keywords, search terms, audience interests, competitor positioning, and promotional opportunities. Used research insights to improve campaign messaging and develop content suitable for different marketing channels. Created promotional strategies using social media marketing, content marketing, email outreach, influencer outreach, community engagement, and digital advertising concepts. Helped maintain consistent communication with supporters throughout different stages of the crowdfunding campaign. Focused on improving campaign visibility through relevant keywords and clear messaging while maintaining an authentic campaign voice. Assisted with tracking campaign performance, audience engagement, traffic sources, content performance, and other relevant campaign metrics. Relevant Skills: Crowdfunding Marketing, Crowdfunding Promotion, Fundraising Marketing, SEO Content, Keyword Research, Digital Marketing, Social Media Strategy, Email Outreach, Content Strategy, Campaign Copywriting, Backer Acquisition, Audience Targeting, Community Engagement, Online Fundraising, Marketing Analytics, Conversion Rate Optimization.

Crowdfunding Campaign Manager

Sep 2026 - Present • 1 mo

Managed crowdfunding campaigns from initial planning through launch, promotion, community engagement, and campaign completion. Developed crowdfunding strategies designed to increase campaign visibility, attract potential backers, improve engagement, and support fundraising objectives. Key responsibilities included crowdfunding campaign planning, campaign positioning, audience research, campaign storytelling, reward structure development, campaign page optimization, content creation, social media promotion, email marketing, backer communication, and campaign performance monitoring. Created compelling campaign descriptions, headlines, calls to action, reward descriptions, updates, and promotional content designed to communicate the value and purpose of crowdfunding projects clearly. Researched target audiences and developed promotional strategies around potential backers, supporters, customers, donors, investors, and online communities. Coordinated marketing activities across social media platforms, email campaigns, online communities, and other digital channels. Monitored campaign engagement, traffic, conversions, pledges, backer activity, and promotional performance to identify opportunities for improvement. Relevant Skills: Crowdfunding Strategy, Crowdfunding Campaign Management, Campaign Marketing, Campaign Promotion, Fundraising, Digital Marketing, Social Media Marketing, Email Marketing, Content Marketing, Audience Research, Backer Engagement, Campaign Optimization, Storytelling, Copywriting, Community Management, Lead Generation, Conversion Optimization, Campaign Analytics.