
Lena Weber
Social media manager helping brands get seen, heard, and hired
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Arbeitserfahrung
Social Media Marketing Manager
ASOS • Vollzeit
Apr 2021 - Aug 2022 • 1 yr 4 mos
Managed and executed multi-platform social media marketing strategies for one of the UK’s leading fashion and beauty brands. Responsible for planning, creating, and managing content across major platforms including Instagram, TikTok, Facebook, and Pinterest. Developed high-performing social media campaigns focused on promoting new fashion collections, seasonal promotions, and beauty product launches. Created engaging visual content including product showcase posts, fashion campaign videos, influencer collaborations, and lifestyle content designed to increase audience engagement and brand awareness. Managed monthly content calendars, coordinated with design and marketing teams, and ensured brand consistency across all digital channels. Implemented audience targeting strategies and optimized content using performance analytics to improve reach, engagement, and conversion rates. Also monitored campaign performance using analytics tools, identifying key insights that helped refine marketing strategies and increase campaign effectiveness. Through strategic content planning and targeted campaigns, helped strengthen the brand’s online presence, grow social media engagement, and expand the company’s digital reach across international markets.