Jerry Smart

Marketing Automation & CRM Specialist

MarketingProfs

Feb 2025 - Present • 1 yr 3 mos

- Managed and optimized marketing automation campaigns to improve lead generation, customer engagement, and conversion performance across digital channels. - Created automated e,m,ail workflows, lead nurturing sequences, and CRM integrations to streamline marketing operations and enhance customer experience. - Worked with marketing and sales teams to develop targeted campaigns using audience segmentation, behavioral triggers, and personalized automation strategies. - Monitored campaign analytics, customer interactions, and conversion metrics to identify opportunities for optimization and growth. Implemented automation tools for email marketing, customer onboarding, lead scoring, and follow-up communication to increase operational efficiency. - Assisted in managing CRM systems, customer databases, and marketing funnels to improve lead tracking and sales alignment. - Developed AI-assisted marketing workflows and automation solutions to reduce manual tasks and improve campaign scalability. - Conducted A/B testing on e,m,ail campaigns, landing pages, and automation sequences to improve engagement and overall campaign performance. - Collaborated with cross functional teams including content creators, designers, and marketing strategists to execute high performing digital campaigns. - Provided ongoing support, troubleshooting, and optimization for marketing automation platforms and CRM systems.

Business Automation and AI Agents Specialist

Automation Solutions

Jul 2024 - Present • 1 yr 10 mos

- Designed and implemented AI-powered business automation systems to streamline operations, improve productivity, and reduce manual workload for clients across different industries. - Built and customized intelligent AI agents for customer support, lead generation, appointment booking, workflow automation, and task management. - Integrated automation tools such as CRM systems, e,m,ail marketing platforms, chatbots, and workflow applications to improve business efficiency and customer experience. - Developed automated solutions using AI technologies to optimize sales funnels, client communication, data processing, and business operations. - Worked closely with clients to analyze business processes, identify inefficiencies, and create tailored automation strategies that increased operational performance. - Managed automation projects from planning and implementation to testing and deployment while ensuring smooth integration with existing systems. - Assisted businesses in reducing operational costs and increasing scalability through smart automation and AI-driven workflows. - Created automated reporting systems and dashboards to help businesses monitor performance, customer engagement, and operational metrics in real time. - Collaborated with cross functional teams including developers, marketers, and business consultants to deliver innovative automation solutions. - Provided technical support, troubleshooting, and optimization for AI automation systems to ensure maximum efficiency and reliability.

Senior Web Developer

Web Dynamics

Jan 2018 - Present • 8 yrs 4 mos

- Managed website projects for businesses and brands, ensuring professional design, functionality, and smooth user experience across desktop and mobile devices. - Worked closely with clients to understand their business goals and transform ideas into modern, visually appealing websites. - Coordinated with designers, developers, and marketing teams to deliver high quality web solutions on time and according to client requirements. - Oversaw website updates, content management, layout improvements, and overall website performance optimization. - Assisted clients with website setup, domain connection, branding consistency, and digital presence improvement. - Managed website customization projects using platforms such as WordPress, Wix, Shopify, and other website builders. - Ensured websites were user-friendly, mobile-responsive, and optimized for better customer engagement and online visibility. - Provided technical support, troubleshooting assistance, and ongoing website maintenance for clients and internal teams. - Helped improve customer experience by organizing website structure, navigation, and content presentation. -Collaborated with marketing teams to support SEO improvements, landing pages, and lead generation strategies.