Lauren

Squarespace Website Redesign & Development

May 2025 - Present • 1 yr 5 mos

Designed and developed a modern, user-friendly therapy website using Squarespace to help a mental health practice establish a professional online presence. Redesigned the site's layout with a calming, accessible aesthetic, created clear service pages, integrated appointment booking and contact forms, optimized the website for mobile responsiveness and SEO, and improved navigation to ensure visitors could easily find information and schedule sessions. Delivered a polished, high-performing website that enhanced the practice's credibility, increased user engagement, and provided a seamless experience across all devices.

Squarespace Website Design for Published Author

May 2026 - Sep 2026 • 4 mos

Engaged to build a Squarespace website for a published author ahead of a book launch, then brought back to redesign Squarespace sections and update Squarespace content as new press features and events were added. 1. Built a custom Squarespace website centered around the client's book, including cover imagery, synopsis, and purchase links across major retailers 2. Designed an author bio section to build credibility and personal connection with readers 3. Created a media/press section and kept it current by editing Squarespace content as new interviews and features came in 4. Added an events page for book signings and speaking engagements, updated regularly to reflect the author's schedule 5. Set up an email signup flow to build a reader mailing list ahead of future releases 6. Carried out a redesign Squarespace update to the homepage layout to better highlight new book editions and reviews 7. Ensured the site remained mobile responsive and SEO-optimized throughout ongoing updates 8. Provided continued support to update Squarespace pages and edit Squarespace details as the author's public profile grew

Squarespace Website Design for Business & Life Coach

Feb 2026 - Aug 2026 • 6 mos

Hired to build a Squarespace website from scratch for a business and life coach who needed a personal brand site that could turn visitors into booked discovery calls. Later returned to redesign Squarespace sections of the site as the coach's offers evolved and provided ongoing support to update Squarespace content and edit Squarespace pages as new programs launched. 1. Designed and built a custom Squarespace website from the ground up, structured around a clear client journey from first impression to booked call 2. Created a warm, editorial visual identity with custom typography, color palette, and imagery reflecting the coach's personal brand 3. Structured "who this is for" messaging, a services breakdown, and a testimonials section to build trust and pre-qualify leads 4. Integrated an embedded scheduling tool for seamless discovery call bookings 5. Added a lead magnet opt-in to grow the client's email list 6. Performed a full redesign Squarespace pass on the homepage and services pages as the coach's offerings expanded 7. Continued to edit Squarespace website copy and update Squarespace layout elements on an as-needed basis post-launch 8. Optimized the site for mobile responsiveness and on-page SEO to improve visibility and user experience across devices