
Micheal.e
Streamlining Operations and Driving Digital Growth
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Email Marketing Strategist
Google Developers
Sep 2025 - Jun 2026 • 9 mos
As an Email Marketing Strategist, I help businesses build and optimize email marketing systems that attract, engage, and retain customers. I develop targeted email campaigns, create automated workflows, manage subscriber lists, and optimize email performance to improve engagement and conversions. Key Responsibilities: Develop and execute email marketing strategies and campaigns. Create engaging promotional, newsletter, and follow-up emails. Build automated email workflows and customer journeys. Manage and segment email subscriber lists. Set up campaigns using platforms such as GoHighLevel, Klaviyo, Brevo, Mailchimp, and ActiveCampaign. Monitor campaign performance, including open rates, click-through rates, and conversions. Perform A/B testing and optimize email content and campaigns. Assist with email deliverability and list hygiene. Create lead-nurturing sequences designed to convert prospects into customers. Provide clients with campaign reports and actionable recommendations.