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Lana B
@lanasalehbacha
Helping you automate and manage your client communications
Kanada
Englisch, Arabisch, Französisch
Über mich
I am a Senior Digital Specialist and B.Eng graduate with over 6 years of experience bridging the gap between technical complexity and customer-centric growth. Having worked with global leaders like Unity and Adidas Runtastic across North America and Europe, I specialize in building scalable digital strategies and CRM workflows. Whether you need high-level project coordination or a customer success roadmap, I bring a data-driven, engineering mindset to every project. Let’s turn your digital challenges into streamlined successes.
Kompetenzen
Lana B
offline •
Meine Dienstleistungen
Projektmanagement
I will help you manage and automate client communications
Arbeitserfahrung
Senior Customer Success Manager
Unity
Sep 2023 - Present • 2 yrs 8 mos
Project Management & Strategy: Leading the coordination and execution of cloud-based customer success initiatives, ensuring alignment across multiple departments including product, marketing, and customer experience, for 2100 accounts, $16.5 million of revenue. Stakeholder Collaboration: Managing cross-functional kick-off meetings to streamline product launches, aligning product teams and stakeholders around shared objectives. Data-Driven Decision Making: Utilizing customer feedback and data analytics to continuously improve content and customer experience, enhancing engagement metrics across the cloud product lifecycle. Digital Content Strategy: Developing and manage content strategies for onboarding, educational resources, and self-service guides, optimizing the customer journey for cloud products. Product Launches & Onboarding: Collaborating with key stakeholders to ensure seamless onboarding and consistent communication for new product releases, driving early adoption. Product Marketing: Developing high-impact product marketing content for the Cloud and Consulting Services team, including presentations and value proposition materials.
CRM Project manager
Adidas
Jul 2019 - Jun 2023 • 3 yrs 11 mos
Directed loyalty campaigns for adidas Running & Training apps, utilizing project management tools like Jira to manage timelines, resources, and cross-functional teams. Managed the design and execution of digital campaigns across email, in-app, and push channels, ensuring strategic alignment with brand objectives and optimizing user engagement. Conducted in-depth performance analysis of marketing campaigns, sharing insights and lessons learned through workshops and collaborative sessions. Brainstormed and developed creative pitches for new marketing campaigns and activations, contributing to adidas’s innovative marketing efforts. Successfully managed and executed a variety of internal team-building events and workshops, fostering a collaborative and motivated work environment. Assisted with writing, editing, and proofreading pitches, award submissions, and engaging blog posts.
