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Lucie Bethell
@l1uucie
Branding and Social Media
Australien
Englisch, Französisch, Spanisch
Über mich
I specialize in branding and social media marketing that builds real recognition.
Working across different industries and countries has taught me what actually makes brands stand out. I collaborate with wellness, lifestyle, and travel brands, using AI and systems to work faster and smarter.
Here's how I work: I get clear on your vision, build out your visual identity and tone of voice, then create a content strategy that works for your brand. From there, I help you stay consistent across every post, story, and customer interaction. No random posting. Just a strategic approach.
Kompetenzen
Lucie Bethell
offline •
Meine Dienstleistungen
Social Content
I will manage your social media account
Social Content
I will create content for your social media
Portfolio
Arbeitserfahrung
Branding & Social Media
XI Social • Freiberufler
Nov 2025 - Present • 6 mos
I’m here to help you gain clarity on your brand and show up consistently on your social media! I work with wellness, lifestyle, and travel brands to build real recognition, engagement, and results. Your brand is what sets you apart and turns casual scrollers into customers who believe in what you do. I start by reviewing your brand, analyzing competitors, and clarifying your goals. Then I create strategies, plan content around key themes, and set up a scheduling system to grow your account. I make UGC, filming and editing my own content or refining what you provide. I work in native Meta apps, external editing tools and with AI. Beyond content creation, I monitor analytics, track trends, do hashtag research, and optimize your strategy through A/B testing to maximize ROI and ensure your brand is growing. Let’s get creative and consistent, creating your brand presence to connect with the people who need what you offer.
Client Services & Social Media Executive
Barking Owl Communications • Vollzeit
Jul 2024 - Nov 2025 • 1 yr 4 mos
As Client Services Executive at Barking Owl Communications, a Sydney-based boutique travel and tourism PR agency, I split my time between client management and running the agency's social media. I worked directly with clients, prepared reports, and supported my colleagues, while managing our Instagram, LinkedIn, and Facebook accounts. I created content that put faces to the work, showcasing our team, celebrating client wins, and sharing what was happening in the travel industry. I picked visuals, wrote captions, engaged with our audience, and used Later and Meta Business Suite for scheduling and analytics. The goal was to maintain Barking Owl's approachable brand voice while demonstrating the expertise and relationships that set us apart in travel PR.
Marketing and Communications Intern
Publicis Groupe • Teilzeit
Aug 2023 - Oct 2023 • 2 mos
During my internship at Publicis Canada, I immersed myself in brand strategy and identity, learning how they inform effective marketing communications. Working alongside experienced brand marketers, I actively contributed to exciting projects that ranged from creating new brands from the ground up to developing comprehensive brand strategies for established clients. I collaborated closely with account services, design, and production teams, bringing fresh perspectives to each initiative. This experience sharpened my marketing skills and deepened my appreciation for the strategic power of branding. A key focus of my work involved ensuring brand consistency across marketing communications, particularly in online advertising and social media campaigns. I was fortunate to work extensively with RBC, the 11th largest bank in the world and our team's primary client.
