Kumar V
Your Go to Specialist for High Impact Ads
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Arbeitserfahrung
Social Ads Channel Manager
Eden's Farmacy • Vollzeit
Jun 2025 - Oct 2025 • 4 mos
I managed $800K–$1M/month in Meta and TikTok ad spend focused on cold acquisition for the US market. My core focus was driving subscriptions while improving new customer acquisition cost (nCAC) and scaling new ROAS (nROAS) profitably. I led creative strategy with a heavy focus on UGC and influencer-style content — rapidly testing ad angles, hooks, and creatives to beat performance benchmarks.
Director of Performance Marketing
McKinsey & Company • Vollzeit
Dec 2011 - Feb 2017 • 5 yrs 2 mos
I spent over 5 years at McKinsey Knowledge Centre developing advanced marketing strategies and performance frameworks. This is where I built my foundation in data-driven decision making, structured problem solving, and high-stakes campaign analysis — skills I've applied to every paid media account I've managed since.
11 Bewertungen
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suladj

Vereinigte Staaten
Kumar was excellent to work with. He has a collaborative tone and is not afraid to ask questions for clarity.
radvent

Vereinigte Staaten
suladj

Vereinigte Staaten
I enjoy working with Kumar mainly because of his attention to detail and ability to get ahead of any issues that may come up.

ivanrose643

Großbritannien
It’s our first month of a campaign so a lot of learning and effort. Kumar has been very professional and responsive and I am continuing for the next month too. He seems to know what he is doing ? Will update you next month..

sahaj26

Indien
Working with Kumar Vanshaj on our Google Ads account audit was an exceptional experience. As an experienced media buyer myself, I was looking for someone who could bring a fresh, data-driven perspective to our account structure, performance gaps, and optimization opportunities — and Kumar delivered exactly...



