Ranjan K

Head of Product Marketing, Data & Analytics

ECOMSOFT GLOBAL SERVICES • Selbstständig

Jul 2013 - Present • 13 yrs 1 mo

• Lead end-to-end BI and analytics strategy for sales, marketing, supply chain, and operations supporting enterprise e-commerce with millions of customers • Design comprehensive KPI frameworks, metrics definitions, and WBR/MBR reporting systems for C-suite executives and senior leadership • Build enterprise dashboards using SQL, Python, Power BI, Tableau, Looker, and Quicksight for real-time performance tracking and predictive forecasting • Architect scalable data models, ETL pipelines, and analytics infrastructure enabling petabyte-scale processing with sub-second query performance • Implement advanced analytics including funnel analysis, cohort modeling, attribution analysis, CLV prediction, churn forecasting, and A/B testing • Drive GenAI and agentic AI adoption to automate insight generation, anomaly detection, and root cause analysis — reducing manual effort by 45% • Partner with CXOs to translate strategic objectives into actionable analytics roadmaps and data products • Lead analytics team of 5+ professionals while establishing best practices in data governance, QA, and documentation

Marketing Executive

Anheuser-Busch InBev • Vollzeit

Sep 2011 - Jun 2013 • 1 yr 9 mos

Executed integrated marketing campaigns to drive brand awareness, consumer engagement, and sales growth across key markets. Supported the planning and execution of ATL, BTL, digital, and on-ground marketing campaigns. Conducted market research and competitor analysis to identify consumer trends, market opportunities, and growth areas. Managed brand activation campaigns, events, promotions, and consumer engagement initiatives. Collaborated with sales, trade marketing, creative agencies, and external vendors to ensure smooth campaign execution. Monitored campaign performance, marketing KPIs, budgets, and ROI to evaluate effectiveness and optimize activities. Developed and coordinated marketing communication materials, including digital content, promotional assets, and brand collateral. Analyzed customer and market insights to support data-driven marketing strategies and business growth initiatives.