Kieran W

SEO Manager

Jun 2024 - Present • 2 yrs 4 mos

Overview: Heading up organic search strategy for Sharp UK, leading a team of three to drive high-intent commercial visibility and pipeline growth across our core B2B offerings. Key Responsibilities: - Lead and mentor the SEO team (3 headcount), managing sprint workloads, personal development, and overall organic strategy. - Align organic search roadmaps directly with commercial goals, working closely with wider UK and European marketing teams. - Partner with product leads and PMO stakeholders to ensure organic search best practices underpin new proposition launches and major web overhauls. - Oversee full-funnel content briefs, technical site health, and performance reporting for senior leadership. Key Achievements: - Led organic strategy across 3 major PMO redesign projects—overhauling content and search architecture for IT Services, Print, and Workplace Design across hundreds of pages. - Architected Sharp UK’s first HubSpot MQL reporting dashboards, providing complete multi-touch attribution and visibility into organic lead generation. - Secured the business’s first-ever organic Marketing Qualified Leads (MQLs) for the Business Applications division.

Senior SEO Executive

Sep 2024 - Jun 2026 • 1 yr 9 mos

Overview: Responsible for hands-on execution and performance of the sharp.co.uk organic strategy, bridging the gap between technical search, content creation, and lead generation. Key Responsibilities: - Conducted in-depth keyword research, SERP intent mapping, and competitor gap analysis to shape full-funnel content plans (ToFU to BoFu). - Produced detailed, production-ready briefs for internal copywriters and external content creators. - Built automated Looker Studio (Data Studio) dashboards tracking rankings, organic traffic trends, user engagement, and conversions. - Ran weekly SEO team huddles, cross-department workshops, and project tracking via monday.com to keep deliverables on schedule.