Kathryn B

Copywriter, direct response copywriting, brand voice strategist

Self Employed • Freiberufler

Jan 2020 - Present • 6 yrs 9 mos

With over two decades of experience crafting revenue-generating copy, I help brands bridge the gap between audience attention and commercial action. My background spans complex, highly regulated industries like mortgage banking and fintech, nuanced lifestyle sectors like fine wine, and fast-moving B2B/B2C tech ecosystems. My superpower isn’t just stringing words together—it’s defining, mastering, and wielding your distinct corporate voice. Whether executing a high-stakes product launch, scaling direct email revenues, or shaping public relations messaging, I deliver strategic copy built on proven human psychology and sharp positioning. 25+ Years of Industry Experience Specialties: Brand Voice Frameworks, Direct-Response Email Campaigns, High-Converting Landing Pages, Product Copy, and PR Launch Strategy Sectors: Tech, Fintech/Mortgage Banking, Wine, Beverage, E-Commerce, B2B If you’re looking for generic word counts, I’m not your writer. If you need a senior strategic partner to elevate your brand tone and turn readers into buyers, let’s talk.

Senior Copywriter

O'Reilly • Vollzeit

Jun 1999 - Dec 2019 • 20 yrs 6 mos

I wrote web pages, newsletters, blog posts, email campaigns, sales prospectuses, articles, advertising blurbs, and more, covering a broad spectrum of technologies, from open source to web operations and performance. I have written virtually anything that can be written. Responsible for producing compelling content that maintains the unique O'Reilly voice and aligns with our brand.