Kara H.

Founder & Content Lead

Dry by Design • Selbstständig

Mar 2025 - Present • 1 yr 2 mos

Founded Dry by Design, a digital wellness brand focused on helping women reduce alcohol consumption and improve sleep, energy, and overall well-being. Led content strategy and execution across Instagram, TikTok, and email, creating short-form video, written content, and digital products. Developed and tested messaging, pricing, and offers to drive engagement and conversions, while building an audience and email list. Created and launched digital products and managed direct-to-consumer sales through Stan Store.

Marketing Communications Manager

SBM Management Services • Vollzeit

May 2020 - Feb 2024 • 3 yrs 9 mos

Executed digital content strategy and brand storytelling in a fully remote B2B environment, increasing LinkedIn followers by 35% in a traditionally slow-growth category through consistent, values-driven content. Developed cohesive messaging across social, email, mobile, and web, aligning executive communications, marketing campaigns, and employee content under a unified brand voice. Translated complex operational information into clear, audience-centered narratives using established messaging frameworks. Managed editorial planning and content production for a company-wide mobile app, and served as lead editor across marketing and internal communications, collaborating with cross-functional teams and senior leadership. Leveraged AI tools to streamline workflows and refine content for clarity, tone, and accuracy.

Custom Publishing Editor

Cincinnati Magazine • Vollzeit

Sep 2009 - Apr 2020 • 10 yrs 7 mos

Led concept development and editorial strategy for lifestyle-focused ancillary and custom client publications, including Cincinnati Wedding (CRMA Wedding Magazine of the Year, 2017), Cincinnati Gives, Cincinnati Schools Guide, and the Cincinnati USA Official Visitors Guide. Oversaw editorial lineups and wrote and edited display copy (headlines, decks, captions), ensuring each publication reflected a cohesive voice aligned with client and partner goals. Managed projects from initial concept through final production, leading content planning, freelancer coordination, editing, and approvals to deliver polished, on-brand publications on deadline. Served as the central project lead, collaborating with writers, designers, internal teams, and external stakeholders to move complex editorial projects smoothly from idea to execution across print and digital. Maintained long-term client relationships, adapting editorial direction to evolving brand goals and audience needs.