Luma J

Marketing Manager

Sep 2014 - Present • 12 yrs 1 mo

Achievement: Drove rapid organic audience growth to 20,000+ followers in just three months through strategic content planning, platform optimization, audience targeting, and continuous performance analysis. Worked as a Marketing Manager overseeing social media strategy, digital marketing, branding, audience engagement, and campaign execution across multiple platforms. Grew an online following to more than 20,000 within 3 months through strategic content planning, consistent posting schedules, audience-focused messaging, and a strong understanding of platform algorithms and digital media trends. Planned and executed marketing campaigns, product launches, and promotional drops, coordinating timelines, creative assets, messaging, and deliverables while optimizing workflows for consistency and efficiency. Monitored analytics, engagement, reach, conversions, and other performance metrics to evaluate campaign effectiveness and refine strategy over time. Collaborated closely with creative clients and stakeholders to ensure brand voice, campaign goals, and deliverables remained aligned, while also applying SEO principles, audience research, and performance insights to improve discoverability, engagement, and overall brand growth.

Private Tutor (History & Art)

Sep 2014 - Present • 12 yrs 1 mo

Achievement: Achieved an approximately 90% acceptance rate among portfolio-preparation students, guiding applicants through portfolio development, artwork selection, annotation, refinement, and final presentation for highly competitive programs including Sheridan Animation and CalArts. Sheridan’s Animation program has historically admitted roughly 1 in 10 applicants, making these student outcomes particularly significant. Provided individualized art and portfolio tutoring to high school and adult students internationally, supporting learners with a wide range of experience levels, educational goals, and language backgrounds. Developed original course materials, practice exercises, reference sheets, and structured assignments tailored to each student’s needs, while providing detailed annotations, draw-overs, critiques, and actionable feedback on their work. Helped students strengthen foundational drawing, design, portfolio development, and application skills, including preparation for competitive programs such as Sheridan’s Animation program and CalArts. Managed students across multiple time zones, adapted instruction for different learning styles and levels of English proficiency, tracked progress over time, and adjusted lesson plans and materials to support individual goals and measurable improvement.

Illustrator

Sep 2014 - Present • 12 yrs 1 mo

Achievement: Created collaborative illustration work that contributed to a new author growing their audience to 100,000+ followers and significantly increasing their online visibility. Built strong client relationships by translating complex or evolving ideas into clear visual direction through thoughtful discovery, iteration, and collaborative feedback. Freelance illustrator and visual development artist with publishers, game companies, independent authors, and indie creative teams, creating character-focused illustration, concept art, and visual development tailored to each project’s goals and audience. Managed projects from initial brief through final delivery, establishing scope, timelines, workflows, and expectations while keeping clients informed throughout the process. Asked targeted questions early in development to clarify creative direction, references, tone, audience, and deliverables, reducing ambiguity and ensuring the work aligned with the client’s vision. Presented concepts, incorporated feedback through multiple rounds of iteration, balanced creative problem-solving with practical production needs, and adapted quickly when priorities or direction changed. Maintained organized communication, version control, deadlines, and approvals across concurrent projects, with a strong focus on collaboration, client satisfaction, and delivering polished work that met both creative and commercial objectives.