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Julie H
@juliewesolowicz
Associate Director, eCommerce
Vereinigte Staaten
Englisch, Französisch
Über mich
I build ecommerce businesses that grow strategically, sustainably, and profitably. With roots in merchandising and a foundation in marketing, I blend analytical rigor with creative instinct to drive digital growth. I’ve led ecommerce strategy for global brands like Michael Kors and Victoria’s Secret, scaled subscription platforms at CaaStle, and now oversee multi-channel growth as Associate Director of eCommerce at Cupid Intimates. My focuses: Shopify, marketplaces, CRM, performance marketing, UX, and meeting the customer where they are now.
Kompetenzen
Julie H
offline •
Meine Dienstleistungen
Digitales Marketing
I will merchandise and organize your website products
E-Commerce-Shop-Management
I will optimize your shopify store
Portfolio
Arbeitserfahrung
Associate Director, eCommerce
Cupid Intimates • Vollzeit
Jan 2022 - Present • 4 yrs 4 mos
Directed end-to-end digital commerce strategy across DTC, Amazon, and omnichannel retail partners, driving profitability and expanding total digital sales penetration. • Led DTC site replatforming to Shopify, driving +60% YoY revenue growth, +17% lift in conversion, +51% traffic increase, expanded to international markets, and accelerated new customer acquisition. • Partnered with digital marketing agency to refine and scale PPC marketing performance on Google Ads and Meta Ads, accelerating new customer acquisition. • Led and optimized additional digital strategies such as Criteo, Walmart Connect, SEO, BazaarVoice, influencer marketing, and UGC acquisition. • Built and scaled CRM database and lifecycle marketing programs in Klaviyo to deepen customer engagement and retention. • Managed team of three direct reports that oversaw site product setup, digital asset management, web customer service, and Amazon account management. • Established merchandising and inventory strategy for company’s retail site and marketplace accounts and drove new style and category expansions. • Designed digital assets for portfolio of brands that were utilized on website, social media, emails, and retail partners’ websites.
Digital Merchandising Manager
CaaStle • Vollzeit
Feb 2017 - May 2022 • 5 yrs 3 mos
• Guided company from startup with 1 subscription brand site to 20 individual subscription rental service sites. • Owned and executed site merchandising strategies for each of the individual subscription sites. • Managed and developed team of Associate Site Merchandisers. • Planned and executed navigation, assortment on site, product arrangement, editorial collection and email curation, data-based collection building, seasonal site updates, and enhancement implementation for each site. • Managed and analyzed KPIs to drive key team conversations by identifying key trends and opportunities for the sites and assortments. • Provided recommendations and aided in executions of new site implementations.
Manager, Digital Commerce & Strategy
Michael Kors • Vollzeit
May 2021 - Jan 2022 • 8 mos
• Drove a seamless omnichannel experience by implementing parallel merchandising strategies for desktop, mobile, app, and retail experiences across three countries’ ecommerce sites with annual sales totaling over $1B. • Led and mentored a team of seven at varying levels of experience. • Drove KPIs such as conversion, AOV, UPT, and bounce rate through continuous improvement of site navigation, customer journey, and presentation of product. • Influenced category assortments by analyzing product performance, customer feedback, consumer trends, and competitive landscape to design and buying partners. • Partnered with marketing and creative to communicate big ideas, key investments, strategies, and special needs for seasonal updates to the site as well as promotional events.
