Jovita B

Freelance Performance Marketing Specialist

Freelance • Freiberufler

Mar 2024 - Present • 2 yrs 6 mos

Freelance Performance Marketing Specialist supporting e-commerce brands and agencies across Pinterest, Meta and performance-led creative. — Managed Pinterest media buying and organic growth for e-commerce accounts across beauty, wellness, fashion, home and lifestyle. — Launched and optimised multi-market Pinterest campaigns, including catalogue and creative-led campaign structures across the UK, EU, US and ANZ. — Build phased testing plans to identify winning markets, products, audiences and creative concepts before scaling budgets. — Conducted account audits, competitor and keyword research, Pinterest SEO reviews, board architecture and content-pinning strategies for brands including FitCherries, The Longevity Store and Roha Home. — Owned ongoing campaign optimisation, creative reviews, reporting and proactive client communication across multiple client accounts (5-10 at a time). — Developed Meta Ads strategies for DTC wellness brands, including campaign structures, creative testing systems, budget allocation, offer-led promotions and weekly winner/loser analysis. — Created performance-focused ad copy, creative briefs and landing-page recommendations, using insights from campaign data, customer objections and competitor research. — Produced and tested conversion-focused paid-social creative, from UGC style product explainers to multiscene AI-assisted video ads, for supplements, fashion and beauty brands. — Built practical marketing systems, including reporting frameworks, creative-performance trackers, campaign naming conventions, tracking processes and agency SOPs. Client experience spans education, fitness, retail, beauty and skincare, hospitality, events, furniture, cleaning, photography and e-commerce.