Jordan H

SEO Specialist

The Site – Just another WordPress site • Vollzeit

Jun 2021 - Present • 5 yrs 3 mos

SEO Specialist at Original Wave Ltd., a brand growth agency, with 5 years of full-time experience delivering SEO strategies for businesses across a wide range of industries and markets. My role focuses on improving organic visibility, keyword rankings, website traffic and conversions through a combination of technical SEO, on-page optimisation, content strategy and ongoing performance analysis. Working in an agency environment has given me extensive experience managing multiple client accounts and adapting strategies to different business goals, audiences and competitive landscapes. Key responsibilities include: • Developing and implementing SEO strategies • Conducting technical SEO audits • Keyword research and search intent analysis • Competitor and content gap analysis • On-page SEO optimisation • Optimising titles, meta descriptions, headings and URLs • Internal linking and site structure improvements • SEO content planning and optimisation • Website migration support • Indexing and crawlability checks • Monitoring rankings, traffic and organic performance • Using Google Search Console and Google Analytics • Identifying technical and content-based growth opportunities • Working with developers, content teams and wider marketing teams • Producing clear SEO recommendations and reports • Managing multiple client projects and priorities simultaneously Working at Original Wave has strengthened both my technical and strategic SEO skills while also giving me broader experience in eCommerce, digital marketing and brand growth. My approach is commercially focused. I aim to improve the metrics that matter to each business, including relevant organic traffic, visibility, enquiries, leads and sales, rather than focusing purely on rankings or vanity metrics.

SEO Specialist

JH Online Marketing Specialist • Selbstständig

Jul 2020 - Present • 6 yrs 2 mos

I have worked self-employed in SEO and digital marketing for over 6 years, supporting businesses across the UK and internationally with practical, results-focused digital marketing services. My work covers both one-off projects and ongoing support, helping businesses improve search visibility, attract relevant traffic, generate enquiries and strengthen their overall online presence. I have worked with businesses across a variety of sectors and industries, adapting strategies around different goals, audiences and levels of competition. Key responsibilities include: • Developing tailored SEO and digital marketing strategies • Conducting technical SEO audits • Keyword research and competitor analysis • On-page SEO and content optimisation • Local SEO and Google Business Profile optimisation • SEO content planning and copywriting • Website optimisation and improvements • Shopify and WordPress support • Google Ads campaign setup and optimisation • Social media content planning and creation • Email marketing campaigns • Web design and website development • Monitoring performance with Google Search Console and Google Analytics • Providing clear recommendations and client reporting • Managing projects from initial consultation through to delivery and ongoing optimisation As a self-employed specialist, I work directly with clients and take a hands-on approach to each project. I focus on practical improvements that support real business objectives rather than relying on generic strategies or vanity metrics. My experience working independently alongside my full-time agency role has also strengthened my client communication, project management and commercial awareness. Core Skills: SEO, Technical SEO, Local SEO, Keyword Research, Google Ads, Content Marketing, Web Design, Shopify, WordPress, Social Media, Email Marketing and Digital Strategy.