Johannes Konig

Paid Media & Digital Marketing Specialist

trio • Vollzeit

Jul 2024 - Dec 2025 • 1 yr 5 mos

Managed and optimized direct-response paid media advertising budgets exceeding €30,000 monthly across Google Ads, Meta, and LinkedIn Ads, consistently delivering against strict ROAS, CPA, and CPL benchmarks. Designed high-intent search account architectures in Google Ads using isolated thematic ad groups paired with Smart Bidding strategies, while maintaining exhaustive negative keyword lists to eliminate budget leakage. Structured Performance Max campaigns with explicit brand exclusions and audience-segmented asset groups to expand reach across YouTube, Display, and Discovery without cannibalizing core search volume. Simplified Meta account structures to accelerate machine learning, executing top-of-funnel prospecting through broad-targeting parameters, creative-led audience filtering, and high-value Lookalike Audiences derived from LTV and custom conversion data. Engineered bottom-of-funnel retargeting sequences tailored to specific user engagement depths, site visitor duration, and dynamic product interactions. Orchestrated precision B2B Account-Based Marketing campaigns on LinkedIn targeting specific company tiers, job titles, and decision-maker seniorities using Native Document Ads and Lead Gen Forms. Established an agile ad creation and testing framework, isolating creative variables across hooks, visual formats, ad body value propositions, and calls-to-action to identify key performance drivers. Deployed modular visual hooks across paid social channels to improve thumb-stop rates and lower upper-funnel CPMs, running iterative ad copy tests to validate messaging angles. Pruned audience segments exhibiting high ad frequency and diminishing returns, applying granular bid adjustments across device types, geographic locations, and demographic segments to route spend toward top-converting cohorts. Achieved a sustained 18% reduction in overall Customer