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Jay H
@jayhoward804
Full Funnel Growth Marketer and Paid Media Strategist
Vereinigte Staaten
Englisch
Über mich
I am an experienced marketing and advertising professional dedicated to helping DMOs and businesses maximize cross-channel digital performance. As a full-funnel, cross-media operator, I specialize in reaching the right audience with targeted messaging through strategic planning, implementation, and custom analytics reporting.
Kompetenzen
Jay H
offline •
Meine Dienstleistungen
Tracking & Berichterstattung
I will build a custom performance dashboard for ga4 and paid ads
Portfolio
Arbeitserfahrung
Director of Digital Performance & Analytics
MediaOne • Vollzeit
Mar 2023 - Present • 3 yrs 6 mos
- Lead a team of 8 performance operators, establishing QA standards and reporting workflows that keep all client deliverables on deadline and error-free. - Built and maintain real-time dashboards that cut executive reporting time and give clients faster visibility into campaign performance. - Redesigned dashboard UI/UX structure, improving data clarity and enabling quicker, more confident budget decisions. - Resolved persistent data discrepancies across client accounts, restoring reporting integrity and strengthening client trust. - Guided cross-channel strategy for DMO and brand clients, driving measurable ROAS improvements through data-backed optimization, including post-Andromeda Meta Ads and AI Max Google Ads.
Marketing Manager
Kelly Products • Vollzeit
Aug 2021 - Mar 2023 • 1 yr 7 mos
- Delivered monthly, quarterly, and annual KPI reporting to executives, improving budget decision-making and lead generation visibility. - Helped build an in-house CRM system for prospective and current clients to support the Sales Manager Business Brand. - Grew the seasonal Christmas Lights operation 30% YoY through targeted marketing initiatives.
Marketing Manager
VIP Marketing • Vollzeit
May 2018 - Aug 2021 • 3 yrs 3 mos
- Managed client accounts across legal, healthcare, and automotive verticals, growing campaign budgets from $1K–$5K to as much as $300K through demonstrated performance. - Planned and executed traditional media campaigns spanning radio, local broadcast TV, and cable buys. - Built out SEO and content marketing capabilities, creating, deploying, and managing full content marketing plans for clients.
