J Amuda

Conversion Rate Optimization & Ecommerce Growth Specialist

dolly • Freiberufler

Nov 2025 - Present • 8 mos

Led a full CRO and ecommerce growth project for Lee’s Doll House, a beauty and lifestyle brand selling satin bonnets, plush hair bonnets, custom gifts, tumblers, and apparel. The store initially faced low sales, weak search visibility, unclear product positioning, and product-feed issues. Conducted a comprehensive CRO audit covering homepage, collections, product pages, mobile UX, navigation, add-to-cart flow, trust signals, checkout clarity, and overall customer journey. Implemented key improvements, including: * Optimized product titles, descriptions, SEO metadata, alt text, tags, and collection structure for stronger buyer-intent visibility. * Refined satin bonnet listings using high intent keywords (e.g., satin bonnet, sleep bonnet, curly hair bonnet, natural hair bonnet). * Improved product messaging to address pain points such as frizz, dryness, breakage, and bonnet slippage. * Strengthened trust signals through clearer shipping, returns, and checkout information. * Set up and optimized Google Merchant Center, Google Ads, Search Console, and conversion tracking. * Fixed product-feed issues and enhanced Google Shopping data for better visibility. * Implemented structured data and validated rich results to improve indexing and search performance. * Submitted sitemap and improved indexing for priority pages. * Built Google Shopping and Performance Max campaigns with optimized targeting, assets, and conversion goals. * Audited Amazon listings, improving titles, bullets, backend keywords, and product attributes. These combined CRO, SEO, and paid media efforts helped scale the store to over 2,500 product sales.

Ecommerce Marketing Specialist

Dynamics Fitness • Freiberufler

Sep 2022 - Present • 3 yrs 10 mos

I supported Dynamic Fitness Brand with a structured SEO and local visibility strategy designed to help more nearby fitness customers discover the business through Google Search and Google Maps. The work focused on improving search visibility, click-through potential, local relevance, and the customer journey from search to gym visit. I reviewed the website, Google Business Profile, and key local SEO signals to identify gaps affecting visibility and trust. Key Responsibilities: • Audited the Dynamic Fitness website for on page SEO, technical SEO, metadata, headings, internal linking, indexing, and mobile usability issues. • Improved page titles, meta descriptions, headings, image ALT text, URLs, and internal links to strengthen relevance for fitness-related searches. • Reviewed crawlability, broken links, sitemap structure, robots.txt, indexing signals, and page structure. • Optimized the Google Business Profile, including business description, categories, services, photos, contact details, and local relevance signals. • Assessed local competitors and identified practical opportunities to improve Google Maps visibility. • Created a clear SEO report with priority fixes and implementation guidance. Key Deliverables: • On page SEO audit and optimization plan • Technical SEO issue review • Metadata, heading, URL, and internal linking recommendations • Google Business Profile audit and optimization guidance • Local SEO and Google Maps visibility action plan • Clear priority roadmap for stronger local search performance