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Brand Strategy, Market Research, Consumer Insight
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Independent Brand Strategy & Consumer Insight Projects
Self employed / Freelance • Freiberufler
Feb 2026 - Present • 8 mos
Conducted independent brand strategy and consumer insight projects across D2C, lifestyle, wellness, fintech and consumer brands. Work included competitor analysis, customer perception research, review mining, positioning analysis, brand messaging evaluation and identifying gaps between brand intent and customer perception. Created strategic recommendations for brands including The Souled Store, NUA and CRED, alongside independent branding and UX projects.