Muhammad Umer

Pinterest Marketing Manager & SEO Expert

Facebook • Freiberufler

Dec 2022 - Present • 3 yrs 9 mos

• Managed 200+ Pinterest accounts for bloggers, Shopify stores, Etsy sellers, and online coaches across lifestyle, fitness, food, travel, and home decor niches • Delivered full-service Pinterest account setup, profile optimization, SEO board strategy, and Rich Pins configuration • Designed 15,000+ custom pins using Canva Pro, maintaining brand consistency and scroll-stopping visual standards • Executed keyword research via Pinterest Trends and search data, resulting in 300%+ average organic traffic growth for clients within 6–8 weeks • Set up Tailwind scheduling and manual pinning systems ensuring consistent daily content distribution • Produced monthly analytics reports with KPI tracking, actionable insights, and 30-day action plans • Specialized in Shopify, Etsy, WordPress, and Wix platform integration for seamless Pinterest-to-website traffic funnels

Social Media & Pinterest Strategist

Agency • Teilzeit

Jun 2021 - Nov 2024 • 3 yrs 5 mos

• Served as the agency's lead Pinterest strategist for 40+ ecommerce and blogging clients • Developed seasonal content calendars and pinning schedules that increased client engagement by 180% during peak traffic periods (Q4 holidays, New Year fitness, spring home decor) • Conducted Pinterest account audits to identify broken links, unoptimized boards, and keyword gaps; restored dormant accounts to 10K+ monthly views within 30 days • Researched and secured Pinterest Group Boards and Tailwind Tribes for clients, expanding organic reach by 250% • Collaborated with content teams to align blog posts, product listings, and SEO-optimized pin copy (titles, descriptions, hashtags, alt text)