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Ines B
@insboulhosa
Social Media and Influencer Strategist for the Portuguese Market
Portugal
Portugiesisch, Englisch
Über mich
I'm a Portuguese brand and content strategist with nine years of experience across agencies, in-house brands and cultural projects. I help businesses build a clear social media strategy, plan content their community actually engages with, and run influencer campaigns that fit the brand. Native European Portuguese speaker, based in Porto. If you're a Portuguese business or an international brand entering Portugal, I'll make sure your message sounds local, not translated. Clear deliverables, practical recommendations, no fluff.
Kompetenzen
Ines B
offline •
Meine Dienstleistungen
Social-Media-Strategie
I will audit your social media and give you a clear action plan
Social-Media-Strategie
I will create a monthly social media content plan for your brand
Arbeitserfahrung
Freelance Brand & Content Strategist
Self employed / Freelance
Jan 2026 - Present • 9 mos
Through my company, Paleta Dinâmica, I provide social media strategy, influencer campaigns and communication project management for brands, agencies and cultural projects, including the communication coordination of an international theatre festival. Before going freelance, I spent seven years in marketing and communication roles: - El Corte Inglés Portugal: communication for the Bio&Natural segment, segmented email campaigns and exclusive events for loyalty cardholders. - Boeira Garden Hotel, Curio Collection by Hilton: built the guest database and customer feedback system from scratch. - Two communication and marketing agencies: email marketing for corporate clients with A/B testing, and influencer campaigns for Sonae Sierra, one of Portugal's largest shopping centre groups.
Co-founder Amora Bebé
Self Employed
Jan 2022 - Dec 2025 • 3 yrs 11 mos
Built and managed a handmade baby clothing brand (Amora Bebé), including social media, content and over 25 influencer partnerships.
