Imran Choudry

Programmatic Manager

Croud • Freiberufler

Jun 2026 - Present • 3 mos

Currently employed by Croud to support with client work around my expertise; travel, entertainment and pharmaceutical. However, I am very open to exploring and supporting brands in other sectors when activating programmatically.

Programmatic Optimisation Manager

Omnicom Media • Freiberufler

Dec 2025 - Feb 2026 • 2 mos

• Managing, troubleshooting and reporting CTV, video and YouTube campaign performance through DSPs via DV360, Amazon DSP, The Trade Desk and Teads. • Liaising with local markets to forecast media plans, recommending realistic benchmarks and efficient buy types for the client per market. • Managing and developing two programmatic account executives, teaching them about the wider programmatic ecosystem. • Updating bi-weekly campaign optimisation logbooks for local markets and clients visibility, suggesting ways to optimise campaign performance. • Weekly meetings with local markets to discuss updates and performance insights. • Analysing campaign performance through post-campaign analysis (PCAs), giving future recommendations. • Managing multiple projects using JIRA to help track all tasks at different stages. • Collate ideas to improve operational workflows between all stakeholders involved.

Senior Programmatic Executive

WPP Media • Vollzeit

Nov 2023 - Nov 2025 • 2 yrs

• Activating, troubleshooting, and managing programmatic guaranteed deals for CTV campaigns via DV360 and The Trade Desk across multiple markets. • Delivering and summarising weekly pacing updates for the client, recording all deals internally for tracking purposes. Partners are also provided with a pacing table to stay informed about spend performance. • Compiling and analysing data collected from reporting, supporting the wider team with PCA’s. • Evaluating a plethora of metrics, reporting back to the manager findings within the campaign during the flight and contributing ideas for optimal performance. • Reconciling and actualising all activity within Prisma, managing net media spend, platform fees and digital services tax. • Created a budget management template for the team to keep track of planned budget vs delivered budget for audit purposes. • Working closely with Ad Ops team for creative trafficking purposes, ensuring placements and tags are ready for campaign launch. • Supporting the local market teams with audience/format creative rotation for brand lift studies, using Kantar as a measurement partner. • Voluntarily asking to support other teams with ad trafficking and reporting.