
Ifeoluwa Ola
Omnisend And Klaviyo Email Marketing Specialist: E commerce Email Flows
Kompetenzen

Meine Dienstleistungen


Portfolio
Arbeitserfahrung
Omnisend Email & SMS Automation Manager
globaltechdigital • Vollzeit
Apr 2024 - Present • 2 yrs 6 mos
Scaled cross-channel retention marketing strategy on Omnisend, driving a 35% increase in customer lifetime value (LTV). Key Responsibilities & Achievements: • Designed and deployed integrated Email + SMS automation workflows combining pop-up forms, push notifications, and automated SMS abandoned cart reminders. • Created advanced behavioral customer segments based on order frequency, RFM metrics, and browsing activity. • Developed custom signup forms, spin-to-win wheels, and landing pages that boosted list growth by 220% in 6 months. • Optimized Omnisend campaign performance through granular A/B testing of discount offers, CTA placement, and visual layout. • Monitored key metrics (CTR, conversion rate, unsubscribe rates) and delivered bi-weekly analytical reports to key stakeholders.
Senior Klaviyo Email Marketing Specialist
Ecom Automation Gurus • Freiberufler
May 2023 - Present • 3 yrs 5 mos
Generated $450k+ in email revenue using Klaviyo for high-growth DTC e-commerce brands. Key Responsibilities & Achievements: • Built high-converting automated flows from scratch: Welcome Series, Abandoned Cart, Browse Abandonment, Win-Back, and Customer Thank You. • Conducted list hygiene and domain warming to achieve 98%+ deliverability and consistent 40%+ open rates. • Designed custom HTML & drag-and-drop email templates tailored to brand aesthetics and optimized for mobile devices. • Managed weekly campaign calendars, segmentation strategies, and A/B testing for subject lines, send times, and offer structures. • Integrated Klaviyo with Shopify Plus, WooCommerce, and third-party review/loyalty apps (Yotpo, Recharge, Smile.io).
Email Marketing & Retention Strategist
Digital Wave Marketing Solutions • Freiberufler
Oct 2024 - Jun 2026 • 1 yr 8 mos
Spearheaded retention and email marketing operations using both Klaviyo and Omnisend across multiple online retail niches. Key Responsibilities & Achievements: • Conducted full technical audits of existing Klaviyo and Omnisend accounts, optimizing inbox deliverability and list health. • Audited and overhauled weak email sequences, raising average automated revenue contribution from 12% to over 32% of total store sales. • Drafted compelling persuasive email copy and visual assets aligned with client sales funnels and promotional events (Black Friday / Cyber Monday). • Migrated clients seamlessly between email platforms (Mailchimp/ActiveCampaign to Klaviyo or Omnisend) with zero data loss or deliverability downtime.