
Ida M.
I will do ad transcreation and conversion copywriting for your ecommerce
Kompetenzen

Meine Dienstleistungen


Arbeitserfahrung
Company
Vollzeit • 19 yrs
Senior Marketing Manager at Z Group Spa
Jun 2016 - Present • 10 yrs 1 mo
Direct report to the CEO, driving global brand and product strategies with a heavy focus on international market expansion. Responsible for cross-border promotional and advertising budgets, successfully scaling brand consistency across headquarters and foreign branches. Led data-driven marketing campaigns and localization strategies to ensure message-to-market match in multiple countries. Expert in turning high-level corporate goals into high-converting digital assets and localized sales copy.
Marketing and Communication Manager at Arcadia Consulting
Mar 2013 - Jun 2016 • 3 yrs 3 mos
Spearheaded digital acquisition strategies, brand positioning, and performance marketing across web, social, and mobile channels. Managed and coordinated a specialized internal team of SEO, Social Media, and Web Specialists to optimize digital conversion funnels. Oversaw copywriting quality and creative direction for all digital campaigns, ensuring maximized ROI on ad spend and culturally adapted messaging for diverse audiences.
Marketing Manager at Advanced Capital Spa
Jun 2007 - Feb 2013 • 5 yrs 8 mos
Defined and executed operational marketing plans while monitoring high-impact customer retention initiatives. Managed corporate image, marketing collateral, and external relations for premium financial segments. Implemented and managed CRM and CMS databases to optimize marketing operations, pipeline tracking, and audience segmentation.