
Fenella B
Email Marketing Specialist Flows, Campaigns and Retention
Kompetenzen

Meine Dienstleistungen


Arbeitserfahrung
Email Marketing Specialist
Self employed / Freelance
Feb 2023 - Present • 3 yrs 9 mos
As a freelance email marketing specialist, I help eCommerce brands and online businesses turn subscribers into customers and build long-term loyalty. I work across MailerLite, Klaviyo, Brevo, Mailchimp, and Omnisend, building strategic campaigns and automated flows tailored to each client's goals. Key achievements include: Built welcome sequences, abandoned cart flows, post-purchase automations, and win-back campaigns that recovered lost revenue and increased repeat purchases. Designed and scheduled newsletters, promotions, and retention campaigns that boosted click-through rates and conversions. Managed list segmentation and deliverability best practices to protect sender reputation and improve inbox placement. Collaborated with clients to align email strategy with broader marketing goals, consistently driving measurable revenue from the email channel.