Lina P.

Visual Identity & Pitch Deck Designer

Upwork • Freiberufler

Dec 2025 - Present • 5 mos

Working independently with founders and startups, I directed end-to-end visual strategies designed to drive real business growth. I specialized in crafting high-converting pitch decks, successfully helping projects like a carbon credits startup, a B2B food delivery service, and a transport automation platform secure crucial investments. Beyond presentations, I executed full-cycle brand design—from initial logo concepts to scaling cohesive visual identities across digital campaigns, social media, print, and merchandise, ensuring a strong and recognizable market presence for every client.

Lead Designer

OPPO • Vollzeit

Sep 2023 - Dec 2025 • 2 yrs 3 mos

I manage the entire design lifecycle—from clarifying raw briefs with stakeholders to delivering flawless print-ready files and digital assets. My core focus is translating complex business ideas into clear, high-converting visual narratives. Over the years, I’ve built comprehensive brand identities, developed UI concepts, and designed high-stakes pitch decks and massive educational materials (300+ slides). I don't just design; I structure information, refine copy, and defend strategic design choices to ensure every asset actively works toward your business goals.

Brand Designer

Frontify • Vollzeit

Sep 2021 - Aug 2023 • 1 yr 11 mos

I spearheaded the end-to-end rebranding of an international B2B SaaS company within a single year. Starting from scratch, I crafted a complete visual identity and comprehensive brandbook that reflected the product's high-tech, reliable nature while streamlining workflows for the marketing team. I then successfully rolled out this new visual language across all touchpoints: redesigning key web pages, creating custom UI graphics, and delivering high-converting B2B sales collateral and digital campaigns for Western markets. By collaborating closely with leadership, product, and marketing teams, I ensured a seamless implementation and a unified, strong global brand presence.