h
horb_wong

Horb Wong

@horb_wong

Google Ads, FB Ads PPC Expert,Landing Page develop,Optimization

China
Englisch, Chinesisch
Einige Informationen werden in englischer Sprache angezeigt.
Über mich
🌟What I can do: ✅Independently manage Google Ads & Facebook ad accounts: Build, analyze and optimize ad accounts based on your needs, aligning campaign performance with your target goals. ✅Landing Page Development & Deployment: Create custom landing pages for lead generation, app downloads or website redirection as required. Full source code is provided and can be deployed to your VPS server. ✅End-to-End Data Tracking Integration: Implement analytics tools such as GA4 on your website to achieve full-funnel data monitoring from ad campaigns to landing page conversions.... Mehr lesen

Kompetenzen

h
horb_wong
Horb Wong
offline ‱ 

Meine Dienstleistungen

AnzeigenĂŒberprĂŒfung & -optimierung
I will be google ads adwords PPC campaign setup audit, landingpage expert
Ab15 $ / ProjektWeitere Details

Arbeitserfahrung

Manager of Marketing & Advertising

GroupM (WPP) ‱ Vollzeit

Dec 2016 - Present ‱ 9 yrs 7 mos

In this role, I led the advertising team to develop full-media marketing strategies and manage campaign execution for a wide range of clients. I also personally oversaw and optimized advertising performance for key accounts. ‱Key Clients: Dell, Huawei, Procter & Gamble (P&G), L'OrĂ©al, Dior, Mars, NestlĂ©, BMW, Audi, and other major brands. ‱Campaign Objectives: E-commerce sales, lead generation via landing pages app installs and user activation social media content promotion & follower growth in-store test drives and new product trial appointments. ‱Advertising Platforms: Baidu Search Ads, Google Ads, Xiaohongshu (Red Note) Ads, Douyin Ads, TikTok & Meta short-video ads, Facebook Ads.

Traffic monetization business Manager

Sina Technology (China) Co., Ltd. ‱ Vollzeit

Dec 2015 - Dec 2016 ‱ 1 yr

* Developed sales strategies and sorted out policies for Sina Fuyi RTB, Weibo Display Ads, and Portal Display Ads * Supported local agents with training, resource introduction, and policy updates * Analyzed media performance data to optimize resource allocation and addressed cross-departmental issues in campaign execution

DSP&Feeds Ad Manager

Baidu Online Network Technology (Beijing) Co., Ltd. ‱ Vollzeit

Dec 2013 - Dec 2015 ‱ 2 yrs

In 2014, I transferred to the DSP and Feed Ads department, focusing on feed advertising campaigns for 4A agencies and major brand clients. My core duties included: ‱ Evaluating client briefs at the project initiation stage and identifying solutions for potential campaign challenges. ‱ Negotiating media inventory, coordinating with media platforms for traffic access, and finalizing settlement terms. ‱ Breaking down project workflows, assigning tasks to cross-functional teams (creative, operations, media, and R&D/tech support), monitoring progress, and ensuring deliverables met quality standards. ‱ Troubleshooting all issues during live campaigns, including traffic fluctuations, landing page crashes, account setup/optimization errors, ad creative rejections, and compliance corrections. ‱ Reporting campaign performance, issue resolutions, and future strategies to clients; participating in the annual advertising budget planning and finalization for client marketing teams.