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Deutsch
$
USD
Horb Wong
@horb_wong
Google Ads, FB Ads PPC Expert,Landing Page develop,Optimization
China
Englisch, Chinesisch
Über mich
🌟What I can do:
✅Independently manage Google Ads & Facebook ad accounts:
Build, analyze and optimize ad accounts based on your needs, aligning campaign performance with your target goals.
✅Landing Page Development & Deployment:
Create custom landing pages for lead generation, app downloads or website redirection as required. Full source code is provided and can be deployed to your VPS server.
✅End-to-End Data Tracking Integration:
Implement analytics tools such as GA4 on your website to achieve full-funnel data monitoring from ad campaigns to landing page conversions.
Kompetenzen
Horb Wong
offline •
Durchschnittliche Antwortzeit: 191 Stunden
Meine Dienstleistungen
Anzeigenüberprüfung & -optimierung
I will be google ads adwords PPC campaign setup audit, landingpage expert
Arbeitserfahrung
Manager of Marketing & Advertising
GroupM (WPP) • Vollzeit
Dec 2016 - Present • 9 yrs 6 mos
In this role, I led the advertising team to develop full-media marketing strategies and manage campaign execution for a wide range of clients. I also personally oversaw and optimized advertising performance for key accounts. •Key Clients: Dell, Huawei, Procter & Gamble (P&G), L'Oréal, Dior, Mars, Nestlé, BMW, Audi, and other major brands. •Campaign Objectives: E-commerce sales, lead generation via landing pages app installs and user activation social media content promotion & follower growth in-store test drives and new product trial appointments. •Advertising Platforms: Baidu Search Ads, Google Ads, Xiaohongshu (Red Note) Ads, Douyin Ads, TikTok & Meta short-video ads, Facebook Ads.
Traffic monetization business Manager
Sina Technology (China) Co., Ltd. • Vollzeit
Dec 2015 - Dec 2016 • 1 yr
* Developed sales strategies and sorted out policies for Sina Fuyi RTB, Weibo Display Ads, and Portal Display Ads * Supported local agents with training, resource introduction, and policy updates * Analyzed media performance data to optimize resource allocation and addressed cross-departmental issues in campaign execution
DSP&Feeds Ad Manager
Baidu Online Network Technology (Beijing) Co., Ltd. • Vollzeit
Dec 2013 - Dec 2015 • 2 yrs
In 2014, I transferred to the DSP and Feed Ads department, focusing on feed advertising campaigns for 4A agencies and major brand clients. My core duties included: • Evaluating client briefs at the project initiation stage and identifying solutions for potential campaign challenges. • Negotiating media inventory, coordinating with media platforms for traffic access, and finalizing settlement terms. • Breaking down project workflows, assigning tasks to cross-functional teams (creative, operations, media, and R&D/tech support), monitoring progress, and ensuring deliverables met quality standards. • Troubleshooting all issues during live campaigns, including traffic fluctuations, landing page crashes, account setup/optimization errors, ad creative rejections, and compliance corrections. • Reporting campaign performance, issue resolutions, and future strategies to clients; participating in the annual advertising budget planning and finalization for client marketing teams.
