
Hira Hayat
Email Marketing Specialist
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Meine Dienstleistungen


Portfolio
Arbeitserfahrung
Email Marketing Specialist
Private Site
Nov 2024 - May 2026 • 1 yr 6 mos
Worked with a private company that already had an established cold email infrastructure. My role was to review the complete system, identify technical and campaign-related issues, optimize deliverability, and improve overall campaign performance and reply rates. My Responsibilities Reviewed the complete cold email infrastructure Audited Smartlead account and campaign settings Identified and fixed configuration mistakes Reviewed domains, mailboxes, and DNS records Verified and configured SPF, DKIM, and DMARC authentication Optimized campaign settings and sending schedules Managed inbox rotation and warm-up strategy Reviewed email sequences and follow-up workflows Monitored deliverability and campaign performance Implemented best practices to improve inbox placement and sender reputation Tools Used Smartlead.ai Google Workspace Microsoft 365 Porkbun Results Improved email deliverability and inbox placement Increased reply rates through campaign optimization Fixed technical and configuration issues impacting performance Enhanced overall campaign stability and sender reputation Built a more reliable and scalable cold email system for long-term outbound outreach