Hina

Social Media Expert

Probiz Brand Builder • Vollzeit

Jul 2024 - Present • 2 yrs 2 mos

Started my journey at Probiz Brand Builder in 2024 as a Social Media Executive and progressed into my current role as a Paid Media Coordinator. Over this period, I have gained hands-on experience in social media management, Meta advertising, performance marketing, client management, analytics, and team leadership. Initially, I managed social media accounts for businesses across different industries, handling content planning, social media strategies, audience engagement, creative coordination, and brand growth. This experience helped me understand audience behavior, content performance, and how businesses can build a strong online presence. Currently, I specialize in Meta Ads (Facebook & Instagram), managing campaigns focused on quality lead generation, eCommerce sales, customer acquisition, remarketing, and brand awareness. I develop campaign strategies based on business objectives, target audience, industry, and budget. Key Responsibilities: • Plan, launch, and optimize Meta Ads campaigns. • Develop strategies for lead generation and eCommerce sales. • Conduct audience, competitor, and market research. • Create and manage prospecting, retargeting, broad, interest, and lookalike campaigns. • Monitor ROAS, CPA, CPL, CTR, CPC, CPM, conversion rates, and ad spend. • Conduct A/B testing for creatives, audiences, ad copy, and campaign structures. • Coordinate with creative and content teams for performance-focused ad creatives. • Analyze campaign data and implement optimization strategies. • Manage advertising budgets and scale successful campaigns. • Handle client requirements and provide campaign insights and reports. Along with paid media management, I currently coordinate and guide a team of 10 members, including task allocation, performance monitoring, campaign reviews, problem-solving, and ensuring timely project delivery.